Posts Tagged ‘Online Campaign’

Posted by
Katie Shoard
January 6th, 2012

Why bad spelling spells bad news for business

by Katie Shoard

Foreign restaurants are an absolute goldmine for bad spelling. Most of us have enjoyed a giggle at the ‘innovative’ dishes that pop up on menus in exotic climes… like the ‘friend eggs and tose’ I had for breakfast in Thailand, for example. Delicious it was too.

In this context, typos are funny, endearing and completely forgivable; they don’t negatively affect your opinion of the restaurant or the quality of the service you expect to receive. But what about when you visit a new business online? If you’ve got no prior knowledge of the company, how do you feel if you open their website and it’s full of spelling mistakes and bad grammar? Bet you’d be more suspicious than I was tucking into my friend eggs… Read more…

Posted by
Julian Gratton
February 4th, 2010

Rudolph guides customers to early Christmas shopping

by Julian Gratton

To entice the Freemans customers online and to get them to start thinking about Christmas early, Red C developed a fun game to provide some theatre around the daunting task of Christmas Shopping.  We developed a charming Rudolph character to deliver various Christmas Gift ‘riddles’ via email to the customer base.

Rudolph's Riddles landing page as created by Digital Marketing Agency Red C

Read more…