Posts Tagged ‘Online Advertising Agency’
September 12th, 2010
by Julian Gratton
Hi, I am a Corby Classic.
I was won in a raffle, but my owner prefers skirts to trousers. I have been used a little experimentally and I can certainly press a trouser. I’m just not very good at anything else.
I have a little timer thing, rather like an egg timer, so you can leave me to happily press a trouser for up to 45 minutes without burning anything. Something my archrival ‘The Iron’ can’t claim to be able to do. Unlike an egg timer, though, I don’t click seconds or go ‘ping!’ when the trousers are ready. My little red light goes off and that’s it.
I suppose you could press other things in me… flowers… tea towels… crumpled newspapers. So perhaps a hippy with an obsessive-compulsive disorder would be interested. You will need a car to carry me, though, as I’m pick-up only.
Read more…
Tags: Advertising Copywriter, Copywriting, Corby Classic, Creative Writing, Direct Marketing Agency, E, E2, Ebay, Junior Copywriter, Manchester Advertising Agency, Marketing Agency, Marketing Copywriter, Matt Beaumont, Online Advertising Agency, Online Marketing Agency, Selling Copy, Writing to sell
Posted in Advertising, Blog, Copywriting, Creativity, Influences, Inside Information | 17 Comments »
July 20th, 2010
by Julian Gratton
Ok, I’ll be honest with you. Spending an evening in a bar surrounded by ad-industry types while some bloke dressed as a kitten gives a talk is pretty much not high on my ‘fun things to do on a Tuesday evening list’. But the promise of meeting some advertising-types who have a passion for the web kind peaked my interest when Rubber Republic invited me to attend the first KittenCamp in Manchester.
KittenCamp is a monthly meet-up for web-loving ad industry type people to chat memes and drink beer. Why is it called KittenCamp? Well I made the guess that because meme rhymes with creme that’s how the name came about. Sadly after chatting with Chris Quigley, from KittenCamp organisers Rubber Republic, I found out that actually KittenCamp is just the result of a brainstorm in a pub over a few beers.
Read more…
Tags: Digital Agency, Direct Marketing Agency, Direct Response Advertising Agency, Facebook Advertising, KittenCamp, Manchester Advertising Agency, Marketing Agency, Meme, Online Advertising Agency, Online Marketing Agency, Popular Memes, PPC Agency, Rubber Republic, SEO Company, Social Media, Social Media Agency, Social Media Marketing, Twitter Marketing
Posted in We Like | 1 Comment »
July 12th, 2010
by Andrew Craig
I’ll admit it to you all… I love Star Wars. And I’d love to have the powers of a Jedi. If I did, I’d use my Jedi mind-trick powers to stop unwanted ad clicks. Or better, I’d use my mind-tricks on an imperial storm trooper and get him to tell people to move along.
Ah well a man can dream… a man can dream.
Google does have a few tools, however, that we can use to help us direct our PPC ads at the people we want to see them and hopefully by-pass the ‘looky loo’s’, saving us money and improving our return on investment.
Read more…
Tags: Broad Match Modifier, Broad Matching, Direct Marketing Agency, Exact Matching, Jedi Mind-Trick, Manchester Advertising Agency, Manchester Marketing Agency, Marketing Agency, Negative Keyword, Online Advertising Agency, Phrase Matching, PPC Ads, PPC Advertising, PPC Advertising Agency, PPC Agency, Search Engine Marketing Agency, SEO Company, Sold Ad Text, Star Wars
Posted in Blog, Digital, Google, Online Marketing, PPC, PPC Advertising | 5 Comments »
June 29th, 2010
by Leigh Whitnall
What's not to love!
Monopolies are a bad thing, we all know that. It is a universal truth that greater consumer choice creates competitive pricing, innovative products and a fairer world for all. Giant corporations that merge, acquire, undercut and annihilate their way to total domination are looked upon with fear and distaste. I remember, as a student, reading ‘No Logo’ by Naomi Klein and being enraged by the plight of the independent coffee shops, delicatessen’s and family run enterprises that had been crushed by the giant corporations.
As a result I, like most people, have an instinctive predilection to root for the plucky underdog as a response to the dominance of a competitor. It is this basic human instinct that companies like Virgin, Apple and Airbus have used to their advantage to become the global corporate giants they are today. In all areas of my life I will always give the little guy my business, even if it takes more of my time and comes at a premium. All areas, that is, except for the search engine I use. When I’m looking for anything online I’ll always choose Google.
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Tags: Airbus, Apple, Digital Marketing Agency, Direct Marketing Agency, Google, Google Adsense Agency, Google Doodles, Internet Advertising, Internet Search Engine, Larry Page, Manchester Advertising Agency, Marketing Agency, Microsoft, Naomi Klein, No Logo, Online Advertising Agency, Pay Per Click Agency, PPC Advertising, Search Engine Marketing Agency, SEO Company, Sergey Brin, Virgin, Youtube
Posted in Blog, General Interest, Google, World of Web | 5 Comments »
May 30th, 2010
by Angela Cromack
Google Analytics is a fantastic FREE tool for showing you everything you would need to know about your website: who’s viewing it, how many are viewing it, what they are looking at, how long they are looking at it and whether your advertising campaigns are working. But with so much information available at your fingertips it’s difficult to see what you should be looking at and how you can use it.
Below is my detailed guide that should help make things clearer. It shows the top reports you can get through Google Analytics and more importantly how they can provide insight that will help when making important business and marketing decisions.
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Tags: Aquisition Marketing Strategy, Digital Agency, Direct Marketing Agency, Google Analytics, Google Traffic Sources, Google Visitors Report, Manchester Advertising Agency, Manchester Marketing Agency, Marketing Agency, Navigation Summary, Online Advertising Agency, Online Marketing, Online Marketing Agency, PPC Advertising Agency, Retention Marketing Strategy, Search Engine Agency, SEO Agency, SEO Company, Trends over time
Posted in Blog, General Interest, Google, Marketing Innovations, Online Marketing, Web 2.0, World of Web | 3 Comments »
Posted by
Shitha Jagadeesh
May 24th, 2010
by Shitha Jagadeesh
If new products can come and go, why can’t the stores that display them do the same? Well they can, and this is known as ‘Pop-up retail’. Over the last year there has been a surge in the pop-up phenomenon. You may ask the question what exactly is pop-up retail? As I discovered, it can only be described as something that is a temporary venue — the space could be a sample sale one day then a host to a private cocktail party the next.
Pop-up retail is specifically an idea or mindset that allows a company to create a unique environment that engages their customers, as well as generates a feeling of relevance and interactivity. The main trend encompasses “popping-up” one day, and disappearing the next – creating a sense of being fresh and relevant – fantastic attributes for any brand. Read more…
Tags: Beyonce, Brand Design Agency, Brand Identity, Brand strategy, Branding, Dame Shirley Bassey, Direct Marketing Agency, Ebay, Elle Macpherson, Fashion Advertising, Manchester Advertising Agency, Manchester Events Agency, Marketing Agency, Marmite, Nike, Nissan, Online Advertising Agency, Online Marketing, Oxfam, Pop up retail, PPC Agency, Retail, Retail Advertising, Retail Advertising Agency, Retail Marketing, Retail Marketing Agency, Selfridges, SEO Company
Posted in Blog, Creativity, ecommerce, Future of the Internet, Marketing Innovations, Online Marketing, Online Shopping, Web 2.0, Website Build, World of Web | 2 Comments »
May 20th, 2010
by Julian Gratton
On a recent scouring of the web for marketing news, I stumbled across this fabulous story about copywriter Alex Brownstein. Fed up of not being able to get in front of some of New York’s finest Creative Directors, he devised a PPC strategy to get himself noticed by the likes of Scott Virtrone and Ian Reichenthal… by playing on that egotistical moment when these guys would Google themselves!
Marketers have for a long time now realised that by focusing on long-tail keywords that have less competition, not only will you pay less per click, but you will also have a higher conversion rate. In fact this conversion rate can be as high as 200% when compared to short-tail, or generic, keywords.
Read more…
Tags: Award-winning PPC Campaign, Broad PPC Search Terms, Clever PPC Strategy, Digital Agency Manchester, Google, Google AdSense, google adwords, Ian Reichenthal, Internet Advertising, Marketing Agency, Online Advertising Agency, Online Marketing Agency, PPC Advertising, PPC Advertising Agency, PPC Advertising Campaigns, PPC Agency Manchester, Scott Virtrone, SEO Company, Victoria Beckham
Posted in Advertising, Blog, Digital, Google, Online Marketing, PPC, PPC Advertising, World of Web | 8 Comments »
May 14th, 2010
by Emma Beagrie
After undertaking the successful rebrand of High and Mighty we were tasked with producing a weekly e-newsletter that would be sent to the High and Mighty database. The newsletter needed to reflect the new look and feel for the brand, as well as promoting the range of products and services available both instore and online.
Red C created a template that incorporated the key elements of the brand which included informative style tips, quirky quotes and added value pieces such as comical Youtube clips. These, combined with a range of products that linked directly to the website created a hardworking yet visually appealing e-newsletter.
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Tags: Award-Winning Advertising Agency, Direct Marketing Agency, E-Newsletter Design, Email Copywriting, Email Marketing Agency, Email Marketing Campaign, Fashion Emails, Fashion Marketing, Fashion Retail Advertising, High and Mighty, Manchester Email Marketing Agency, Marketing Agency, New Media Agency, Online Advertising Agency, Online Marketing Agency, PPC Agency Manchester, SEO Company, Style Advice Email
Posted in We Like | 1 Comment »
April 22nd, 2010
by Natalie Cooke
There’s a strange smell at Red C… and no it’s not even coming from Julian’s gallons of Paul Smith aftershave or Nick’s fish dinners. This week has been a busy one, to say the least but it’s funny how much you learn about your colleagues when you are sat in the studio until late.
Jennie and I passed the hours last night playing the marry or push off a cliff game (ok, I played that game whilst Jennie worked hard being all creative). Tonight whilst searching for appropriate imagery for a very important email, we have discovered that even Wayne falls for Julian’s junk food bribe when push comes to shove. He was found last night indulging in a spicy chicken wing in the Red C canteen.
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Tags: Banner Advertising Agency, Coca-cola, Digital Agency, Direct Marketing Agency, Jamie Oliver, KFC, Manchester Advertising Agency, Manchester Direct Marketing Agency, Manchester Online Marketing Agency, Marketing Agency, Online Advertising Agency, Paul Smith, Political Debate, PPC Advertising Agency, PPC Agency, SEM Agency Manchester, SEO Agency Manchester, Working Late
Posted in We Like | 1 Comment »
April 19th, 2010
by Andrew Craig
Have visitors to your site added items to their basket only to abandon it before checkout? Has someone gone to your ‘request more details’ page only to leave before requesting said details? Has someone rung your doorbell and run away before you could answer?
Well Google can help. Maybe not with the doorbell thing, for that get a dog, a BIG dog… either that or sit behind the door for hours on end just waiting, patiently waiting for that foolish doorbell ringer. For the other problems Google have added a ‘Google Audiences’ tab to your AdWords account.
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Tags: Abandoned Basket Marketing, Abandoned Basket Strategy, eCommerce Marketing, Google, Google Audiences, Google Content Network, Internet Marketing, Online Advertising Agency, Online Marketing Agency, Pay Per Click Advertising, PPC Advertising, PPC Advertising Agency
Posted in We Like | 1 Comment »
Hi, I am a Corby Classic.
