We take great pride at Red C in being able to turn round some great work to tight deadlines for our clients, which was the case when we received the brief to create a viral video for our client GFI’s Vipre Internet Security product. Essentially, we wrote the script, filmed, edited and uploaded in a week… and we’re really chuffed with the end result.

The actual filming day was one of the most enjoyable shoots I’ve ever been on, I mean it’s not every day that you get to shoot people with a huge high powered air cannon (which when operated by a professional is completely safe).

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So here we are, three months in, and Red C has had me unleashed upon them without the safety net of my predecessor Anna Chan around to guide me. Though whilst I’m holding my breath and wishing myself luck, I think I’m going to be alright.

Here’s why:

1. The people I’m working with are ace. They are funny, clever and helpful

2. Holiday treats, birthday treats, leaving treats…there’s always some kind of sweet treat on offer, not to mention the decent coffee. Suddenly 7am starts don’t seem so bad

3. It’s a bit of a cliché but I can honestly say I’m learning something new thing every day

I remember when I first started searching for a placement last year and thinking that just getting one was what counted. Now I realise actually just how important getting the right one was. And I certainly found that at Red C.

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We’ve covered Google Doodle’s off before on the Red C ‘We Like’ section, so it’s clear we’re a fan of the sheer brilliance of these little drawings. Today, though, the doodles have gone to another level and embraced the sheer showmanship of Freddie Mercury who would have been 65 today.

I’ll be honest with you, I’m not a massive Queen fan. Although I have to admit they do a mean Greatest Hits compilation… none of their albums that I have listened to have ever grabbed me. Regardless of that, even I can appreciate that one of the greatest front men ever to have graced a stage is Freddie Mercury and the stories of his hedonistic lifestyle are legendary.

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The music video has always been a playground for creativity, which probably explains why so many great movie directors, from David Fincher to Michael Bay, first made their names with videos for the likes of George Michael (Fincher directed ‘Freedom 90′) and Meat Loaf (Bay directed the epic ‘I would do anything for love… but I won’t do that’).

Thanks to the the ability for anyone to rip a video off the internet and play around with it in their bedroom, something wonderfully creative has happened… and that’s the rise of the ‘literal video’. basically, a ‘literal video’ is where a music video has its lyrics altered to describe the visuals that you see in the video… which then not only highlights the bizarreness of the video but also gives the video a new comic lease of life.

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It’s 10am in the studio, everybody has finally woken up for a busy day ahead when someone pipes up “who’s turn is it to make a brew?” One by one heads disappear behind monitors and the same voice continues “I made the last ones, I’m not doing them again”. It’s a common dilemma across homes and businesses throughout the UK and most probably the world. Yes this is serious. What everybody needs in their life is an app – specifically a mobile app, to encourage hot beverage participation. What they need is ‘Brew Round’ our fantastic new app from the Red C studio which will solve all future conflicts and confusions.

Of course I jest, whilst Brew Round is our new app, it’s clearly much more light hearted than that, let me take you on a small journey, which begins on a cold wintery afternoon in November 2010…

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Whilst browsing a gaming news site I came across a little gem of a game that works both as a social experiment and a zombie gore-fest. How? By posing an interesting moral question: In a zombie holocaust would you join the community and fight for the good of the people? Or enjoy the little time you have left at their expense?

Point your browser to www.die2nite.com, sign up and see how long you can survive… in my case, not very long. The basic premise is this: It’s day one and you’re a member of a surviving town, food and water are very limited. You get one water ration per day and must scavenge whatever food you can. You have a limited amount of ‘action points’ a day that you must use to search the zombie-infested wasteland for building materials, or build structures that will benefit the town.

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As you’ve probably realised, at Red C we’re quite keen on this blogging lark. It’s a great way to share our views and thoughts on a wide range of subjects from email marketing and cigarette advertising. It’s nice to know people read our blogs and enjoy them, it’s even nicer to know that sometimes they can create some fabulous opportunities.

So there he was, our Managing Director & Creative Director, on his way to a client meeting. The phone rang, he didn’t recognise the number but he answered it anyway (he’s a kind Chap like that) and put it through to hands-free (important bit that just in case the Police read this).

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Hi, I am a Corby Classic.

I was won in a raffle, but my owner prefers skirts to trousers. I have been used a little experimentally and I can certainly press a trouser. I’m just not very good at anything else.

I have a little timer thing, rather like an egg timer, so you can leave me to happily press a trouser for up to 45 minutes without burning anything. Something my archrival ‘The Iron’ can’t claim to be able to do. Unlike an egg timer, though, I don’t click seconds or go ‘ping!’ when the trousers are ready. My little red light goes off and that’s it.

I suppose you could press other things in me… flowers… tea towels… crumpled newspapers.  So perhaps a hippy with an obsessive-compulsive disorder would be interested.  You will need a car to carry me, though, as I’m pick-up only.

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Ok, I’ll be honest with you. Spending an evening in a bar surrounded by ad-industry types while some bloke dressed as a kitten gives a talk is pretty much not high on my ‘fun things to do on a Tuesday evening list’. But the promise of meeting some advertising-types who have a passion for the web kind peaked my interest when Rubber Republic invited me to attend the first KittenCamp in Manchester.

KittenCamp is a monthly meet-up for web-loving ad industry type people to chat memes and drink beer. Why is it called KittenCamp? Well I made the guess that because meme rhymes with creme that’s how the name came about. Sadly after chatting with Chris Quigley, from KittenCamp organisers Rubber Republic, I found out that actually KittenCamp is just the result of a brainstorm in a pub over a few beers.

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I’ll admit it to you all… I love Star Wars. And I’d love to have the powers of a Jedi. If I did, I’d use my Jedi mind-trick powers to stop unwanted ad clicks. Or better, I’d use my mind-tricks on an imperial storm trooper and get him to tell people to move along.

Ah well a man can dream… a man can dream.

Google does have a few tools, however, that we can use to help us direct our PPC ads at the people we want to see them and hopefully by-pass the ‘looky loo’s’, saving us money and improving our return on investment.

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