Imagine it’s a Monday night and you’re sat on the sofa watching Coronation Street. Roy Cropper is cooking up 2 Walls sausages on Warburton’s bread with a dollop of Heinz ketchup for Steve McDonald. Normally we wouldn’t know which brands Roy uses in his cafe, nor see any brands at all on the street – except for fake ones like Newton & Ridley ale in the Rovers Returns! But this could soon be the future of your favourite soap thanks to the new ruling by the Government to allow product placement on UK television.

Product placement is a form of advertising that uses branded products or services placed in a context devoid of adverts – like a TV programme or a film. Previously the government had always denied commercial broadcasters the ability to take payment in return for placing products on screen; however earlier this year Culture Secretary Ben Bradshaw announced that the Government would be allowing it for the first time in television programmes.

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The great thing about a Bank Holiday weekend is that it gives me a chance to catch up on the exhibitions or interesting places that I have on a list to visit. One of these places is often my home town of Bradford as that’s where the fantastic National Media Museum resides, which is a place you can always rely on to have some interesting and thought-provoking exhibits.

Recently, various news sites highlighted a report conducted by Ofcom (The Independent regulator and competition authority for the UK communications industries) which stated that Consumers are spending almost half (45 per cent) of their waking hours watching TV, using their mobiles and other communications devices. You can read the full report here.

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