Posts Tagged ‘New Media Marketing’

Posted by
Emma Beagrie
January 29th, 2010

How online retailers can take advantage of the next ‘Big Freeze’

by Emma Beagrie

Snow brings traffic to a halt in the UK which meant online retailers saw a boost in sales as shoppers stayed at homeNo matter how hard you may have tried, not many people managed to escape the ‘Big Freeze’ that hit Britain a couple of weeks ago. The whole country pretty much came to a standstill when snow and ice covered the UK, in what was some of the worst weather we’ve seen in thirty years.

Businesses and schools across the country were forced to close when roads became impassable and public transport ground to a halt. Even us hardy folk at Red C struggled to get into the office, with only those that come on foot making it here. With so many people off work, you’d have thought the high street would be bustling, but figures from Footfall indicate that shopper numbers on 5th January were down 13.5% on last year. 53 of the 285 stores in Meadowhall shopping centre, Sheffield were closed on this day, and The Trafford Centre in Manchester only managed to open half of its stores and restaurants - before closing the entire complex at 4pm. Read more…

Posted by
Julian Gratton
August 11th, 2009

MoSoSo explained and how Advertisers are going to exploit it

by Julian Gratton

p11aSo, there you are having a little shopping trip in town by yourself when all of a sudden your phone bleeps! Instead of a text message or a voicemail or even a new email… this bleep is a notification of a different kind.

It’s a friend who has been alerted by their MoSoSo App that you’re in the vivcinity and they suggest meeting for a drink. Or they may not be in the area, but they have checked their MoSoSo app and seen where you are, so suggest you take a look in a certain shop. Sound scary? Well this is just one of the ways MoSoSo Apps are being used by people…

Read more…