Google Analytics is a fantastic FREE tool for showing you everything you would need to know about your website: who’s viewing it, how many are viewing it, what they are looking at, how long they are looking at it and whether your advertising campaigns are working. But with so much information available at your fingertips it’s difficult to see what you should be looking at and how you can use it.

Below is my detailed guide that should help make things clearer. It shows the top reports you can get through Google Analytics and more importantly how they can provide insight that will help when making important business and marketing decisions.

Read more…