A great movie tagline

I’m not afraid to admit that I’m a big film buff, I’ll hold off on going as far as to call myself a Geek… but let’s put it this way; if you came up against me in a movie quiz I’d quite happily put money against me beating you.

One thing I love just as much as the movies, however, is some of the increasingly clever ways that we are told of a movie’s impending release. From some great copy lines to superb looking adverts to online viral campaigns that play with you; here are a few of my favourite campaigns… feel free to share some of your favourites too!

A simple start… a great line of copy

Before we get into all this new fangled web stuff I thought I would share with you my absolute hands down favourite copy line of any movie poster I have ever seen. Yes, to me it really is that good. And it’s a line of copy that is widely accepted to have contributed to a huge rise in ticket sales for what was essentially a B-movie.

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When I was a kid I had a friend who lived next door whose dad was in the Territorial Army. The best thing, as far as I could see, about having a dad in the Territorial Army was that he would come home on a weekend in an old Army Land Rover… an Army Land Rover that was perfect for firing-up our boyhood imaginations.

You see, this was not just any Land Rover in our eyes… it was a Nazi Land Rover! A Nazi Land Rover carrying the Ark of the Covenant to a secret lair where it would be opened in some bizarre ritual. Cue then lots of walking down the side, sliding underneath and jumping on top of this battered old vehicle as my friend and I took it in turns to be in intrepid archaeologist… Indiana Jones!

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