A few years ago at Red C we had some fabulous TV scripts that sadly never went into full production. Despite never seeing the light of day, the animation tests that were done for the adverts always made everyone here smile with how incredibly cute and well-executed they were. The guys behind the animation tests were a couple of fellas named Tom & Rory and their colleagues at Once Were Farmers… and thanks to the great experience we had with working with them, we knew that one day it would happen again.

Fast forward a few years and the opportunity to engage the fabulous skills of Once Were Farmers came by when we decided to try some new thinking on our latest Marisota DRTV Advert. The script was simple and charming and required something memorable and cute… so who better to get our Production Company, The Gate, to hire than Tom, Rory and the guys at Once Were Farmers.

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Back in 1995 I saw a film that simply blew my mind. The film was pretty good, but the thing that blew me away about it was the opening and closing credits. The film was the thriller Se7en, and everyone I knew who was into design at the time was instantly inspired by it. It was from this point I began to take more notice of title sequences in films, which soon introduced me to the work of Saul Bass and Stephen Frankfurt… who created the superb title sequence to ‘To kill a mockingbird’.

Fast forward to today and I have to confess I still love a good title sequence, in fact sometimes it feels that the actual title sequence is better than the film (as was the case with this title sequence from the movie Sahara). So it’s probably no surprise then that one of my favourite places to visit on the web is the fabulous site www.artofthetitle.com.

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