Earlier this week I gave a talk on digital video and how advertising agencies are changing to facilitate a wide range of video needs that are required by clients. From high budget brand TV adverts to medium budget DRTV adverts right to low budget web-video… the demand is increasing and now’s the time to invest in skills and training.
I gave the talk on behalf of GBM at ‘Band on the Wall’ in Manchester and have split it into three parts of around 10 minutes each. Thanks to GBM and everyone who came to the talk, I hope you found it informative… I certainly enjoyed putting it together.
Parts two and three can be viewed by clicking the red button below.
Marketing is not a nostalgic business. With the constant emergence of new technologies, advertisers need to keep bang up to date to avoid being left behind. Just think back a year. At the beginning of 2009, Twitter was still a relatively niche social network, Spotify wasn’t yet available to the general public and search engine Bing didn’t even exist. One year on and all these technologies may be fundamental to creating a successful advertising campaign.
So what’s next? What will the ‘big thing’ of 2010 be? Well, I’m not going to try and predict that, but I will tell you what will make the next ‘big thing’ happen – and that’s the Ubiquitous Network. In fact, I’m confident it’ll change the future of advertising and marketing forever…
There’s a great scene in the movie Minority Report where Tom Cruise’s character boards a tube train and watches a passenger reading a newspaper. The amazing thing about this newspaper, however, is that it updates like a web page and appears to have video playing on it.
Movies are great for giving us glimpses into a future that is simply unachievable. I’m sure we’ll never see time travel, or even see people teleport from one place to another. Believe it or not, though, having ‘video paper’ is not the stuff of science fiction… it’s becoming science fact.
Marketing is not a nostalgic business. With the constant emergence of new technologies, advertisers need to keep bang up to date to avoid being left behind. Just think back a year. At the beginning of 2009, 
