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	<title>Red C &#187; Michael Winner</title>
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		<title>How brands are making insurance more fun</title>
		<link>http://www.redcmarketing.net/blog/marketing/how-brands-are-making-insurance-more-fun/</link>
		<comments>http://www.redcmarketing.net/blog/marketing/how-brands-are-making-insurance-more-fun/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 12:23:42 +0000</pubDate>
		<dc:creator>Katy Whittaker</dc:creator>
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		<description><![CDATA[I know… I agree… it does seem strange having the words ‘fun’ and ‘insurance’ in one headline but have you noticed nearly all the leading insurance brands are attempting it? I know that Meerkat has just popped straight into your head but it’s not the only insurance brand to be using a ‘character’ to try and instil more fun (and consequently more brand recognition of course) into the fight for your insurance quote.]]></description>
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