Posted by
Katy Whittaker
February 17th, 2010
How brands are making insurance more fun
by Katy Whittaker
I know… I agree… it does seem strange having the words ‘fun’ and ‘insurance’ in one headline but have you noticed nearly all the leading insurance brands are attempting it? I know that Meerkat has just popped straight into your head but it’s not the only insurance brand to be using a ‘character’ to try and instil more fun (and consequently more brand recognition of course) into the fight for your insurance quote.
We all hate getting them… whether its quotes for home, car, pet, buildings, contents (the list goes on) and all we really want is the lowest price with of course the most comprehensive cover, so is this approach working for insurance brands and how are they achieving it?
