The music video has always been a playground for creativity, which probably explains why so many great movie directors, from David Fincher to Michael Bay, first made their names with videos for the likes of George Michael (Fincher directed ‘Freedom 90′) and Meat Loaf (Bay directed the epic ‘I would do anything for love… but I won’t do that’).

Thanks to the the ability for anyone to rip a video off the internet and play around with it in their bedroom, something wonderfully creative has happened… and that’s the rise of the ‘literal video’. basically, a ‘literal video’ is where a music video has its lyrics altered to describe the visuals that you see in the video… which then not only highlights the bizarreness of the video but also gives the video a new comic lease of life.

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Ok, I’ll be honest with you. Spending an evening in a bar surrounded by ad-industry types while some bloke dressed as a kitten gives a talk is pretty much not high on my ‘fun things to do on a Tuesday evening list’. But the promise of meeting some advertising-types who have a passion for the web kind peaked my interest when Rubber Republic invited me to attend the first KittenCamp in Manchester.

KittenCamp is a monthly meet-up for web-loving ad industry type people to chat memes and drink beer. Why is it called KittenCamp? Well I made the guess that because meme rhymes with creme that’s how the name came about. Sadly after chatting with Chris Quigley, from KittenCamp organisers Rubber Republic, I found out that actually KittenCamp is just the result of a brainstorm in a pub over a few beers.

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