Could we soon be saying a final farewell to the ‘long copy advert’?
by Julian Gratton
Saturday morning, whilst tucking into my crunchy nut cornflakes, I watched a rather interesting news piece on the BBC about how newspapers are essentially suffering from a failing business model; and are looking at new ways to raise income due to the falling numbers of people buying papers… mainly because of the Internet.
Their immediate solution is to start charging readers a subscription fee for looking at content online, an initiative that is being championed by Rupert Murdoch, and admit that one day, newspapers will no longer be around.
As an ‘Ad Man’, I find something incredibly sad about the migration of newspapers away from traditional print and on to online. Especially as it seems very real that one day newspapers will no longer exist… especially with the rise of e-readers… meaning we could one day say farewell to the beautiful art-form that is the ‘long-copy advert’, which these days is a rare beast, but when it appears it’s a compelling and persuasive one.
