Day two of the ECMOD Direct Commerce Show started with a session entitled ‘Increase your revenue by recovering lost sales’.  Abandonment in the sales cycle is something I know a little bit about as it’s something that I’ve spoken with my clients about several times over the years.  However, I wanted to use this session as a reminder of its potential power and perhaps pick up a new statistic or tactic.

Increase your revenue by recovering lost sales – Dominic Edmunds, Salescycle

The session with Dominic Edmunds from SalesCycle was a little like a sales pitch but putting to that one side, the content of the presentation was extremely thought provoking.  Firstly, a new statistic, which I’m convinced I’ll be quoting several times over the next week or so.  Apparently, MarketingSherpa have recently announced that 60% of shopping carts are in fact abandoned…  can you image the lost revenue figure associated with such a figure!?

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He may be a Spuds Spurs fan, but Red C Account Director Steve White is not completely useless. He knows an awful lot about Email Marketing for one thing. So when he gave me a 700-page document from MarketingSherpa called Best Practices in Email Marketing I thought to myself, this is probably worth reading.*

MarketingSherpa is a research firm that specializes in tracking what works in all aspects of marketing (and what does not.) Their goal: to give marketers of the world the stats, inspiration, and instructions to improve their email marketing results.

According to their Research Manager Stefan Tornquist this guide was written “to provide one-stop guidance on building a ‘best in class’ email program, whether you’re managing an enterprise level marketing department or a small business.”

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