Do you like music? Okay, stupid question: I might as well ask if you like converting oxygen into carbon dioxide, or Christmas Dinner. Everyone loves a good tune – with the possible exception of Andrew Lloyd Webber – and there’s nothing better than getting it for nothing. Remember how the holy grail of free music lured an entire generation into the open paws of that creepy Napster cat? Until the Recording Industry Association tied the bugger up in a burlap sack and chucked it in the Mississippi, of course.
It probably hasn’t escaped your notice that in September an edition of Entertainment Weekly in the US will feature the world’s first video-in-print advert. Previewing programmes from CBS’s upcoming season as well as adverts for Pepsi… the video advert will work by having slim screens inserted into the magazine that are activated when the magazine pages are opened – kinda like what happens on greeting cards.
Each chip that feeds the screen can hold up to 40 minutes of video with the battery that powers the chip and screen being able to play for about 65 to 70 minutes. This battery can then be recharged by plugging in a mini USB cord and once you’ve got bored of the content contained in the chip… you can download additional content from the Web. Sounds clever, and expensive… so will it take off?
As I get older I’m finding my memory is starting to let me down. I rack my brain for hours on end, trying to remember things I used to be able to recall in a moment. It’s got to the point where I need to carry some form of notation equipment around with me everywhere… either a notepad and pen or my trusty iPhone for typing notes or recording voice memos.
Having lots of life experiences and memories is essential to becoming a great Creative. In my working life I have used memories from my childhood in adverts as well as experiences told to me by friends or colleagues in copy I have written or ideas I have concepted. Trouble is, as you get older the more you have to remember. And the more you have to remember, the more you find your brain lets you down.
Do you like music? Okay, stupid question: I might as well ask if you like converting oxygen into carbon dioxide, or Christmas Dinner. Everyone loves a good tune – with the possible exception of Andrew Lloyd Webber – and there’s nothing better than getting it for nothing. Remember how the holy grail of free music lured an entire generation into the open paws of that creepy Napster cat? Until the Recording Industry Association tied the bugger up in a burlap sack and chucked it in the Mississippi, of course.
It probably hasn’t escaped your notice that in September an edition of Entertainment Weekly in the US will feature the world’s first video-in-print advert. Previewing programmes from CBS’s upcoming season as well as adverts for Pepsi… the video advert will work by having slim screens inserted into the magazine that are activated when the magazine pages are opened – kinda like what happens on greeting cards.
As I get older I’m finding my memory is starting to let me down. I rack my brain for hours on end, trying to remember things I used to be able to recall in a moment. It’s got to the point where I need to carry some form of notation equipment around with me everywhere… either a notepad and pen or my trusty iPhone for typing notes or recording voice memos.
