Posts Tagged ‘Manchester Marketing Agency’
June 27th, 2010
by Nick Cliffe
Have you heard of Direct Mail packs receiving multiple bids on ebay? I hadn’t either until I searched for ‘Rapha’ on ebay a few weeks ago. Rapha produce super stylish, retro tinged clothing for the road cyclist and is quite an aspirational brand for me. In fact completely aspirational as I don’t own a single piece of their clothing yet! The direct mail pack that was subject to intense bidding on ebay was a simple 16-page leaflet with ravishing full bleed black and white photography, no prices and few words except for the web address and a list of products. It sold for an incredible £8.50. Extraordinary customer behavior by any brand’s standards I think, let alone one that only launched in 2004 with one core product; a super expensive softshell jacket. Did I bid for the DM pack? Of course not. I already had a copy of my own stashed safely away.
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Tags: Advertising Agency, Advertising Photography, Aspirational Brands, Ben Ingham, Brand DNA, Catalogue Design, Commercial Photography, Digital Agency, Direct Mail Pack, Direct Marketing Agency, Ebay, Graphic Design Agency, Jake Gyllenhaal, Manchester Marketing Agency, Marketing Agency, Paul Smith, PPC Advertising Agency, Rapha, Roleur Magazine, Simon Mottram
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June 21st, 2010
by Natalie Martin
We have been producing a monthly e-newsletter for our home shopping client Freemans for a few years and it’s called the “Style Bible”. The purpose of the newsletter is to position the brand as a fashion expert and to give the customer value added content in the form of videos and advice. It also needs to look different to the rest of the email plan (whilst retaining Freemans branding) so that a customer recognises it and looks forward to receiving it. At the beginning of the year we decided to revisit these aims and decided it was time for a re-design.
I was delighted to be put in charge of this and have really enjoyed the challenge. We have updated the look of the newsletter to make it look fresher and feel more like an editorial magazine. Each month I work with both Freemans and the Red C studio to produce a Style Bible that is jam-packed with news about the latest fashion trends and bodyshape advice. Getting under the skin of the customer is important when it comes to briefing and as someone who is interested in fashion; it’s definitely enjoyable because I get to research the latest looks and trends!
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Tags: Digital Marketing, Direct Marketing Agency Manchester, Email Marketing, Email Marketing Agency, Freemans Style Bible, Grattan Style Bible, Internet Advertising, Manchester Advertising Agency, Manchester Marketing Agency, Marketing Company, Online Marketing Agency, PPC Agency, SEO Company
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May 30th, 2010
by Angela Cromack
Google Analytics is a fantastic FREE tool for showing you everything you would need to know about your website: who’s viewing it, how many are viewing it, what they are looking at, how long they are looking at it and whether your advertising campaigns are working. But with so much information available at your fingertips it’s difficult to see what you should be looking at and how you can use it.
Below is my detailed guide that should help make things clearer. It shows the top reports you can get through Google Analytics and more importantly how they can provide insight that will help when making important business and marketing decisions.
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Tags: Aquisition Marketing Strategy, Digital Agency, Direct Marketing Agency, Google Analytics, Google Traffic Sources, Google Visitors Report, Manchester Advertising Agency, Manchester Marketing Agency, Marketing Agency, Navigation Summary, Online Advertising Agency, Online Marketing, Online Marketing Agency, PPC Advertising Agency, Retention Marketing Strategy, Search Engine Agency, SEO Agency, SEO Company, Trends over time
Posted in Blog, General Interest, Google, Marketing Innovations, Online Marketing, Web 2.0, World of Web | View Comments
May 17th, 2010
by Steve White
If I had a pound for every time a client asked “Are we emailing our customers too much?” I would be a very rich man. However, if I had a pound for every time a client asked if we were sending too much direct mail or are we broadcasting our TV or radio adverts too much then my bank balance would be no different.
Did the marketing team behind the infuriatingly more-ish Go Compare campaign debate whether their adverts were being shown too much during peak times? I very much doubt it. On New Years’ Eve 2008 did Pepsi worry that they were going a little over the top when they launched their new logo with a week-long ‘promotional extravaganza’ in Times Square. Of course they didn’t. So why do email marketers continually question their strategy when it comes to frequency and volume?
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Tags: Advertising, Digital Agency, Direct Marketing Agency in Manchester, Email Marketing, Email Marketing Agency, Email Marketing Frequency, Email Marketing Relevancy, Email Marketing ROI, Email Marketing Strategy, Email Spammers, Go Compare, Manchester Marketing Agency, Marketing Agency, Marketing Sherpa, Online Marketing Agency, Pepsi, PPC Agency, Radio, Relevancy, Retail Marketing, SEO Company, Times Square, TV, Value Added Content
Posted in Blog, E-mail Marketing, Email, Marketing, Online Marketing, Online Shopping | View Comments
December 26th, 2009
by Julian Gratton
Before we go any further… no… the 14 times World Darts Champion is not moonlighting as a Commercials Director… the Phil Taylor we’re talking about is far taller, skinnier and has considerably less hair! Phil recently finished filming a new advert for us for Cottages4you… an ad that everyone here at Red C is incredibly proud of and was brought to life by both Phil and Sharon Gunnel, the Producer at Velvet.
Our first introduction to Phil was through his reel which immediately grabbed us for his clever subtle use of humour and ability to capture some lovely moments on films as well as getting some memorable performances from his actors. On meeting him I was instantly sold by his passion for both our concept and his desire to stay true to my original idea and deliver an advert that had high production values and quite simply and beautifully converted a singular message in a memorable way.
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Tags: 422, Advertising Agency, Award-Winning Advertising Agency, Brand Marketing Agency, Commercial Director, Cottages4you, Cottages4you Advertising Agency, creative director, Direct Response Advertising Agency, Julian Gratton, Manchester Advertising Agency, Manchester Marketing Agency, Phil Taylor, Post Production Company, Press Advertising, Sharon Gunnel, TV Advert, TV Advertising Agency, Velvet Productions
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October 7th, 2009
by Jennie Ambrose
Banksy is probably one of the most famous artists alive. His stencil-style ‘guerrilla’ art became his trademark along with his strong anti-war, anti-capitalist and anti-establishment messages. His first pieces appeared on the streets of Bristol and London in early 90’s and many more have appeared around the world since.
Although his art carries strong political messages they are also quite amusing and daring… in 2006 he left an inflatable doll dress as a Guantanamo prisoner in Disneyland to bring attention to the conditions of the terror suspects. He’s also believed to have smuggled a fake picture he created of a smiling Mona Lisa into the Paris Louver museum and hung it near the real one.
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Tags: Advertising Agency, Ambient Media, Art, Banksy, Bristol’s City Museum, Creative Agency Manchester, Creative Innovation, Design, Design Agency, Direct Marketing, Graffiti artist, Guerrilla marketing, Illustrations, Interactive Marketing Agency, Manchester Marketing Agency, Marketing Agency, Mona Lisa, One nation under CCTV, PPC Agency, SEO Company, Social Media Marketing, Subversive Marketing
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August 6th, 2009
by Chris Morey
The benefits of a student placement vary greatly depending on who you speak to, to me personally it was just a part of my course, one that I was considering foregoing just so I could graduate sooner.
When I eventually found my placement at Red C I soon realised how vital the experience was, not just academically but also personally. Red C is a company that, as it says, strives to get under the skin of its clients. It’s a bold statement to make but it’s certainly true in every imaginable way, I know from personal experience – trust me!
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Tags: Manchester Advertising Agency, Manchester Digital Agency, Manchester Direct Marketing Agency, Manchester Marketing Agency, Marketing, Marketing Placement, Red C, Student Placement, Under the Skin
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