For an online retail store the top spot of a search engine results page for any product you sell is the holy grail of online marketing, it is like having the prime spot on the high street or the biggest and best shop in the mall. Of this lucrative cherry there are also two bites, organic and paid listings.

One online company seems to have achieved this lofty goal in fairly short order, namely one worldstores.co.uk.

In an apparently shrinking market of home and garden furniture Worldstores.co.uk is thriving and last year boosted revenue by 70%. So how did they do this?

First some background information.

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Manchester agency Red C has won a two year email marketing contract from high-speed rail operator Eurostar.  The agency was chosen from among 15 agencies following a multi-stage pitch process. The remit is to assist Eurostar in the strategic development of their pan-European email marketing and to deliver a suite of email communications for the UK, France and Belgium.

Following the recent deregulation of the European passenger rail market, Eurostar is implementing a number of changes to it business in preparation for the arrival of direct on-rail competitors for the first time.  The appointment of Red C is part of this programme as the company wanted to work with a single agency to help develop a unified and coherent approach across all markets.

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Fed up of having to write lists when it comes to making a round of brews for your friends or colleagues? Always forgetting how a loved one or a relative likes their tea, coffee or hot comfort drink? Then ‘Brew Round’ is the answer to your hot drink making needs.

‘Brew Round’ is our brand spanking new iPhone app that aims to make brewing a whole raft of hot drinks a lot easier. And to save you time in the future, you can save your friends and their drinks in the handy library. The app also lets you create ‘Rounds’, these rounds store the groups of people that you regularly make drinks for.

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We were approached by the VIP team over at Freemans Grattan Holdings to help improve the financial performance of their email programme, which in their view was massively underperforming. At the briefing, we instantly recognised some quick wins that we could implement to make some initial improvements so we accepted the challenge.

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To entice the Freemans customers online and to get them to start thinking about Christmas early, Red C developed a fun game to provide some theatre around the daunting task of Christmas Shopping.  We developed a charming Rudolph character to deliver various Christmas Gift ‘riddles’ via email to the customer base.

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Being a virtual being that only lives on the Web… I know some pretty cool places to go. The latest of these has to be Winkball, which despite only being launched in September of this year, has already amassed over 100,000 users that include popstars, politicians and sporting icons. The brainchild of creative computer scientist Dr James Ohene-Djan, of Goldsmiths College, and Duncan Barclay, company founder of Correspondent.com, WinkBall.com aims to put creativity, fun and user personality back into online communications. By allowing people to express themselves using video in private and public online spaces, WinkBall.com enables everyone to have a video voice in Digital Britain.

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You, your wand and an adventure. Sounds deeply suspicious. But actually it’s the basic principle of a new live-action role-playing game called MagiQuest.

MagiQuest is your story, your adventure, your imagination brought to life. So says the blurb. It’s certainly unlike anything you’ve encountered before. Playing the part of a ‘Magi’ – kind of like an apprentice wizard – you have to complete quests, find gold and, here’s the really good bit, challenge your mates to wand-to-wand duels.

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The benefits of a student placement vary greatly depending on who you speak to, to me personally it was just a part of my course, one that I was considering foregoing just so I could graduate sooner.

When I eventually found my placement at Red C I soon realised how vital the experience was, not just academically but also personally. Red C is a company that, as it says, strives to get under the skin of its clients. It’s a bold statement to make but it’s certainly true in every imaginable way, I know from personal experience – trust me!

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Podcasting, like most of the Web 2.0 technologies, is a young medium, strictly 21^st Century. The first Podcasts, or audioblogs, as they were first known, emerged between 2001 and 2003. It was the development of the RSS feed, allowing podcast listeners to ‘subscribe’ to shows and have new episodes automatically downloaded to their iPod or MP3 player overnight, that really caught the public imagination. In particular, the pioneering efforts of former MTV host Adam Curry, who was producing shows from mid-2004, helped to encourage the explosion of podcasts over the next two years.

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Hot on the Web 2.0 agenda, Red C launch their first podcast. The podcast, recorded and edited in house will be the first in a series for Home Learning College who will use them to create a more content rich site for their students.

With businesses continuing to focus their budget and attention online, there is increased call for improved website content, not just for aiding natural search rankings, but to provide a more unique and fulfilling user experience.

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