We've come a long way baby!

TV ads. I have to say… I love them. They are the main reason I got into this business in the first place… to create some arresting TV Advertising that my mates might talk about down the pub. One thing that has always infuriated me about TV Advertising, however, has been the inability to really effectively target them like you could other forms of advertising.

Well, it looks like those little niggles I have could soon be a thing of the past, thanks to the thing that has been nicknamed Smart TV. Its real name is Targeted Substitutional Advertising (TSA) and it looks like it could be the thing to deliver accountability and personalisation that digital media advertisers have enjoyed for years.

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Having seen Ghost Stories at the Lyric Theatre in Hammersmith at the weekend, I now have the tricky task of writing a review, whilst respecting the director’s final wishes ‘to maintain the secrecy of Ghost Stories’.

Described as ‘a truly terrifying theatrical experience from The League of Gentleman’s master of macabre Jeremy Dyson, and Andy Nyman, co-creator and director of Derren Brown’s television and stage shows’, I was intrigued to find out more. I found a teaser trailer on YouTube, which showed nothing more than a petrified audience, wide eyed and opened mouthed at what they were seeing – but nothing about the show itself. I was sold!

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Once upon a time, back when I was young and carefree, I dreamt of being an advertising creative. An art director to be precise. There was something about getting paid for drawing pictures at the pub that really appealed to me as a university student… I forget why.

It was during this time that I took a trip to the Tate Modern to get some inspiration for a Yellow Pencil winning idea. After an interesting half day I ducked into the gift shop and found myself  face to face with this weeks’ book; ‘No Copy Advertising’ by Lazar Dzamic.

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