Inspired by the pioneering design work of Paul Rand, Herb Lubalin, Wally Olins,  Saul Bass, Milton Glaser and Neville Brody I became a graphic designer and worked primarily in branding for the first 10 years of my career. This was back in the day when the ‘designers are gods’ mentality still held true and being a bit ‘precious’ was the norm… which suited me fine, thank you very much.

Doodling away in a sketch pad (usually in the pub) and hunched over a drawing board armed with paper, fine point pen and a steady hand didn’t really feel like work to me (the apple macs were still not commonplace in design studios at this point). The process fascinated me and still does to this day.

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The winning logo design

Loud music, bad attitudes, safety pins and spiky hair. Does that ring a bell? Yes, I thought punk was a thing long left in the seventies too, until the Creative Department was approached by our Senior Art Director’s brother-in-law who is in a punk band called Hated Til Proven. They needed a kick-ass new logo to go on their posters and t-shirts for the next big gig… and since we’re always up for a creative challenge we duly obliged.

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