LinkedIn: the professionals’ social network
by Natalie Cooke
Linkedin is often referred to as the business equivalent to Facebook but through the power of web 2.0 technology Linkedin makes it easier for users to do much more than just catch up with old colleagues! The power of this social networking site can often be underestimated. Linkedin has created an online network of more than 8.5 million experienced professionals from around the world representing 130 industries.
You may have seen the requests arrive in your outlook inbox, along the lines of “Bob Smith wants to add you to his network on LinkedIn” , you recognise Bob, you once worked with him and so you click “accept “and without realising it you have a profile space on Linkedin.
So now what…


