It’s easy to get a bit disillusioned with award ceremonies. You head there with a nomination, hoping that this might be your year. Sometimes it is and you come back not just with the gong, but the respect of your peers too. But sometimes it’s not to be. And while it’s tempting to shrug your shoulders, pretend you’re not really bothered or that some terrible injustice has befallen you, actually it’s always better just to hold your hands up and say well done.

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The Swinton Mystery Tipper campaign, which has seen thousands and thousands of UK taxis donning the Mystery Tipper sticker in the hope of winning a £1,000 tip, has been nominated for a gong in the prestigious B2B awards. Nominated in the Lead Generation category, the spectacular results achieved for Swinton Taxi Division caught the keen eyes of the judges. If a taxi driver wants to be in with the chance of winning a £1,000 tip they have to display the special Mystery Tipper sticker in their cab window. To get their sticker, all they have to do is get an insurance quote from Swinton Taxi Division. Read more…