Shopping with friends… on the internet!
by Rachael Taylor
There’s nothing new about spending Saturday afternoon in town with your girlfriends, or dragging your reluctant partner around the clothes shops, but with the advent of web 2.0 and its associated technologies – are these favourite pastimes just that – a thing of the past?
OK, so we’ve been ordering online for sometime now, content with digital versions of catalogues and directories, flicking through page turning technology and zooming in on products to work out just how they would fit us / suit us. And then sending them back when we are disappointed with the physical nature of them. Some forward thinking home shopping organisations such as Lands End in the early part of the century, even started to use technologies such as the Virtual Model TM to enhance the online ‘changing room’ experience.
