As you’ve probably realised, at Red C we’re quite keen on this blogging lark. It’s a great way to share our views and thoughts on a wide range of subjects from email marketing and cigarette advertising. It’s nice to know people read our blogs and enjoy them, it’s even nicer to know that sometimes they can create some fabulous opportunities.
So there he was, our Managing Director & Creative Director, on his way to a client meeting. The phone rang, he didn’t recognise the number but he answered it anyway (he’s a kind Chap like that) and put it through to hands-free (important bit that just in case the Police read this).
We’re pleased to announce that Adrian Rowe will become Chairman with immediate effect, leaving Creative Director and Deputy MD, Julian Gratton to take on the full time role of Managing Director of the business.
Adrian Rowe has lived and breathed direct marketing for nearly 30 years, carving out a career first in the home shopping sector with spells at Empire Stores, Next and Great Universal Stores. After moving agency side in 1991 with Interpublic agency SBW, he helped to found Red C (formerly RSCR) in 1994. His contribution to the industry was recognised in 2001, when he was made an Honorary Life Fellow of the IDM.
Earlier this week I gave a talk on digital video and how advertising agencies are changing to facilitate a wide range of video needs that are required by clients. From high budget brand TV adverts to medium budget DRTV adverts right to low budget web-video… the demand is increasing and now’s the time to invest in skills and training.
I gave the talk on behalf of GBM at ‘Band on the Wall’ in Manchester and have split it into three parts of around 10 minutes each. Thanks to GBM and everyone who came to the talk, I hope you found it informative… I certainly enjoyed putting it together.
Parts two and three can be viewed by clicking the red button below.
Before we go any further… no… the 14 times World Darts Champion is not moonlighting as a Commercials Director… the Phil Taylor we’re talking about is far taller, skinnier and has considerably less hair! Phil recently finished filming a new advert for us for Cottages4you… an ad that everyone here at Red C is incredibly proud of and was brought to life by both Phil and Sharon Gunnel, the Producer at Velvet.
Our first introduction to Phil was through his reel which immediately grabbed us for his clever subtle use of humour and ability to capture some lovely moments on films as well as getting some memorable performances from his actors. On meeting him I was instantly sold by his passion for both our concept and his desire to stay true to my original idea and deliver an advert that had high production values and quite simply and beautifully converted a singular message in a memorable way.
Holiday Cottages Group (HCG), the UK’s number one holiday cottage rental agency with more than 10,000 properties in the UK, is launching its first TV campaign in three years. The advert will premiere on Boxing Day and run throughout quarter one.
Holiday Cottages Group has reported sales of domestic holidays are up by 12 percent on 2008 and following this success it is looking to strengthen its position further in 2010.
I stumbled upon a book recently which I simply had to buy for the sheer inventiveness of the images inside it. Mixing sharp humour with a delicious edge of melancholy, ‘Little people in the city’ brings together the collected photographs of Slinkachu, a street artist who for several years has been leaving little people in the bustling city to fend for themselves, waiting to be discovered.
Flicking through the pages of this book is like discovering a whole new miniature world around us… think Land Of The Giants meets the Borrowers in the modern world. As you see page after page of these miniature statues going about their daily lives, whitewashing graffiti and moving into new homes… you really do get the sense that there could actually be miniature people living amongst us.
Gray & Osbourn, a leading niche clothing brand in the UK premium home shopping market, have appointed Red C to expand the role of online marketing and broaden the brands appeal to attract new, younger online customers. The business was founded as a division of Selfridges in 1989 and is now owned by the N Brown Group. Red C won the business in a 5 way pitch that included the incumbent and came down to a final 2-way shoot-out.
You get a great feeling of pride when you see your work appearing in a book. It’s like that nice feeling you got when your Mum put that picture you did at school on the fridge for all the family and relatives to see. I knew when I received my copy of ‘Touch this, Graphic Design that feels good’, that I had a piece inside it… it was only when I flicked through the pages that I was amazed to see three pieces of work I did with my then Art Director, Simon Rowlands, had been chosen to appear in this fabulous book.
Compiled by Designer Scott Witham, who has worked for global clients including Sony, Virgin, Orange and the Royal Bank of Scotland, ‘Touch this, Graphic Design that feels good’ features intriguing projects that incorporate a gamut of “you can’t print on that” materials, including pleated, Issey Miyake type forms and razor-thin metal business cards; X-ray film; heat-sensitive inks; ceramic tiles; and carpet samples. In short, there are design solutions in this book that use any and everything, except plain paper.
Red C have been giving their time generously to help Bupa staff members celebrate Bupa’s 60th anniversary as well as help raise funds for cancer charities.
The Bupa celebrity cook book “Around the World in Sixty Dishes” includes recipes donated by world famous chefs including Delia Smith, Gordon Ramsay and Brian Turner as well as recipes from staff members around the globe. Read more…
As you’ve probably realised, at Red C we’re quite keen on this blogging lark. It’s a great way to share our views and thoughts on a wide range of subjects from email marketing and cigarette advertising. It’s nice to know people read our blogs and enjoy them, it’s even nicer to know that sometimes they can create some fabulous opportunities.
Before we go any further… no… the 14 times World Darts Champion is not moonlighting as a Commercials Director… the Phil Taylor we’re talking about is far taller, skinnier and has considerably less hair! Phil recently finished filming a new advert for us for Cottages4you… an ad that everyone here at Red C is incredibly proud of and was brought to life by both Phil and Sharon Gunnel, the Producer at 
Holiday Cottages Group (HCG), the UK’s number one holiday cottage rental agency with more than 10,000 properties in the UK, is launching its first TV campaign in three years. The advert will premiere on Boxing Day and run throughout quarter one.
I stumbled upon a book recently which I simply had to buy for the sheer inventiveness of the images inside it. Mixing sharp humour with a delicious edge of melancholy, ‘Little people in the city’ brings together the collected photographs of Slinkachu, a street artist who for several years has been leaving little people in the bustling city to fend for themselves, waiting to be discovered.
Gray & Osbourn, a leading niche clothing brand in the UK premium home shopping market, have appointed Red C to expand the role of online marketing and broaden the brands appeal to attract new, younger online customers. The business was founded as a division of Selfridges in 1989 and is now owned by the N Brown Group. Red C won the business in a 5 way pitch that included the incumbent and came down to a final 2-way shoot-out.
You get a great feeling of pride when you see your work appearing in a book. It’s like that nice feeling you got when your Mum put that picture you did at school on the fridge for all the family and relatives to see. I knew when I received my copy of ‘Touch this, Graphic Design that feels good’, that I had a piece inside it… it was only when I flicked through the pages that I was amazed to see three pieces of work I did with my then Art Director, Simon Rowlands, had been chosen to appear in this fabulous book.
