N Brown Group, whose catalogues include JD Williams, Oxendales and Simply Be, has turned to Red C to rebrand High and Mighty, which they purchased out of Administration in 2009.

The new look for the clothing retailer sees the brand repositioned as a place that understands that it is the clothes that make the man. As well as a new logo and positioning, Red C has been involved in producing all store messaging, from window graphics to in-changing room advice guides.

Read more…

Choosing a director is a tricky business. You are putting a lot of trust in someone to bring your concept to life and this time we needed it to be extra special.

Working on the concepts for the Marisota spring summer 2009 DRTV advert we had to go back to basics, introducing the girls and focusing on the research and size messages. So to bring all this to life means taking care of the little details.

Once the storyboards were signed off the real work started. Firstly finding a Director who can understand the concept and add something special was needed. I was introduced to Andy Saunders through Sharon Gunnel and her production team at Velvet. The first pre-production meeting went really well, Andy brought lots of ideas to the table to bring the ad to life… and I was sold on him straight away.

Read more…