We’re pleased to announce that Adrian Rowe will become Chairman with immediate effect, leaving Creative Director and Deputy MD, Julian Gratton to take on the full time role of Managing Director of the business.

Adrian Rowe has lived and breathed direct marketing for nearly 30 years, carving out a career first in the home shopping sector with spells at Empire Stores, Next and Great Universal Stores.  After moving agency side in 1991 with Interpublic agency SBW, he helped to found Red C (formerly RSCR) in 1994. His contribution to the industry was recognised in 2001, when he was made an Honorary Life Fellow of the IDM.

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It’s no big secret that I’m a bad loser. I hold my hands up and fully accept that my inability to be gracious in defeat is one of my weak points. Yet it is also a strong point too… as it drives me, pushes me harder and makes me ensure I have explored every opportunity for my clients. Simply because I want to create something special that will not only exceed the goals set in the brief… but also deliver some awards because the strategy is sound, it looks damned good, is incredibly well written and has pulled like a freight train.

For me, winning is key to a passionate, productive, purposeful, and prosperous life. If I were to value it less than I do, then I fear I would begin to say goodbye to my talents as a creative. The will to win is what drives me to be the best I can be in everything I do… and I have seen first hand what a winning mentality can do to an agency.

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