Imagine you are in a restaurant in a sleepy Spanish village. You are starving and you don’t want to order the sheeps eyes or the testicles by mistake…. well now you don’t have to worry. Just whip out your iPhone and hold it over the menu and is if by magic the words translate into perfect English in front of your eyes all within a matter of seconds.

Word lens which has recently launched on the iPhone apps store is an augmented reality application that instantly translates whatever you point at it. It cleverly combines optical character recognition and augmented reality all through the camera on your iPhone allowing you to translate almost anything within a matter of seconds.

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Which is best... iPhone or Blackberry?

Our love for our smartphones has led to two quite cringeworthy nicknames “iNat and Katieberry”. Which is best though? Is it my lovely white 16gb iphone 3GS or is it Katie’s sexy Blackberry curve? We aren’t the only ones to be having this debate, the internet is littered with articles and forums where other smartphone users have either argued their case or sought advice from other users before making that all important purchasing decision.

In terms of popularity, Research in Motion, the company behind the Blackberry phone, shifted 382,000 handsets in Q3 2009, compared to 254,000 iPhones sold by Apple.

Katie and I have given this some serious thought – she has tried to persuade me (even through some rap songs) but im pretty convinced that my iPhone beats her Blackberry curve hands down!… Over to you Katie… Read more…

It’s staring at me on the arm of the sofa but I have promised that I won’t use it. I even turned it face down so I am not tempted to check my Facebook to see who has commented on my status in the last fifteen minutes, or to download the “Fish Tycoon” application I have heard my friend talking about. You can nurture and breed your own fish then sell them for virtual money. Truth is I hate fish, but the iPhone application looks fun…!!

An addiction?
Needless to say, my iPhone has become a worrying addiction – and the application store on iTunes is starting to cost me a lot of money! The store is what really makes the iPhone so unique and is the biggest advancement in mobile technology in recent years. It’s accessible via iTunes and holds over 25,000 applications ranging from the really useful to the completely pointless and bizarre. Read more…

Research conducted by the leading Market Research agency GfK NOP and Limbo revealed that iPhone users are more than twice as likely as non-iPhone users to browse the mobile web on their phone. And they are more than three times as likely to use location-based services, including maps, restaurant locators and friend finders.

As the popularity of GPS and web enabled phones increases, more and more applications are being created that allow people to make connections and interact with the world (and brands) in ways they never imagined. Many of these new applications are a Marketer’s dream; and whilst many are currently not available in the UK, it’s useful to see what the future holds and highlight the possibilities that GPS and web enabled phones open up to Brands and Companies alike.

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