Have visitors to your site added items to their basket only to abandon it before checkout? Has someone gone to your ‘request more details’ page only to leave before requesting said details? Has someone rung your doorbell and run away before you could answer?

Well Google can help. Maybe not with the doorbell thing, for that get a dog, a BIG dog… either that or sit behind the door for hours on end just waiting, patiently waiting for that foolish doorbell ringer. For the other problems Google have added a ‘Google Audiences’ tab to your AdWords account.

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We love our lunchtime training sessions here at Red C. Every few weeks, a feast of sandwiches, cakes and pastries is laid out in the boardroom and we’re invited to gorge ourselves, whilst picking up new skills and knowledge from guest speakers or colleagues.

It was at one such day earlier this month that our Managing Director, Adrian Rowe, shared a presentation that he’d previously been invited to give at a conference in Amsterdam. It was an online masterclass, detailing some of the key learnings Red C have picked up during our time creating and implementing web strategy for our clients.

Part of this presentation included 7 ‘killer’ email tips Red C have found to be very effective. I thought it would be a good idea to share them with you here.

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QR Codes. Great little invention… bloody boring to look at though. Well not any more thanks to the Tokyo based agency SET who have found a way to make these two dimensional barcodes visually more interesting.

For those of you who are unfamiliar with QR Codes. A QR Code (The QR standing for Quick Response) is a Japanese invention that was initially used for tracking vehicle parts in vehicle manufacturing. They are common in japan and with the rise in popularity in smart phones on these shores… we’re beginning to see a lot of them in adverts and magazines.

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