Posts Tagged ‘Internet Advertising’
Posted by
Andrew Campbell
May 8th, 2010
by Andrew Campbell
Facebook, Twitter and YouTube… not what first springs to mind when you think about politics. But over the last few years, more and more politicians have started using the internet as a tool to drum up political support.
When the Presidential elections in the US got under way in 2008, Democratic candidate Barack Obama used the internet to great effect to raise funds and gain supporters in his race to be President. His success has seen UK politicians follow suit and with the current general election, UK political parties have been pushing their online activities more than ever. Below are some examples of what they’ve been up to:
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Tags: Advertising Agency, Conservative Election Campaign, Direct Marketing Agency, Direct Marketing Campaign, Email Marketing Agency, Email Marketing Campaign, Facebook Advertising Campaign, Google Adwords Marketing, Internet Advertising, Labour Party Election Campaign, Liberal Democrat Election Campaign, Manchester Advertising Agency, Manchester New Media Agency, Marketing Agency, New Media Agency, Political Advertising, Political Advertising Campaign, PPC Agency Manchester, SEO Company, Twitter Marketing Campaign, YouTube Viral Campaign
Posted in Advertising, Blog, Digital Video, Direct Marketing, E-mail Marketing, Fundraising, General Interest, Google, Interactive Media, Marketing, Marketing Innovations, Multimedia, Online Marketing, Press Advertising, Public Sector Marketing, Social Marketing, Social Networks, Television Advertising, Twitter, Viral marketing, Web 2.0, World of Web | No Comments »
April 28th, 2010
by Katie Shoard
The truth is out there
At Red C, as well as juggling our busy schedules, we have a number of Creative team projects and initiatives that bubble along throughout the year. These include filming and editing video case studies to researching search engine optimisation. This time around, our team got the tricky task of generating new business opportunities with our current clients.
Finding new business avenues for clients sounds easy, but there are lots of things you need to consider. Identifying potential oportunities requires a deep understanding of a brand and the directions in which it could and would want to expand. And that’s just for starters. On top of that, it has to be financially viable, fit in with wider brand and marketing strategies and be measurable in terms of return on investment.
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Tags: Advertising Agency, Advertising Agency Manchester, April Fools, Copywriting, Creativity, Design, Direct Marketing Agency, Email Marketing Agency, Extra Terrestrial Protection Insurance, Internet Advertising, Marketing Agency, PPC Agency, Red C Creative, SEO Company, Swinton Insurance, Swinton Insurance Email, Triggered Email Marketing, Triggered Email Marketing Campaigns
Posted in Advertising, Blog, Branding, Copywriting, Creative Concepts, Creativity, E-mail Marketing, Email, Marketing | 5 Comments »
April 7th, 2010
by Julian Gratton
At Red C we firmly agree with Dr Seuss and what he wrote with regards having fun…“It’s fun to have fun, but you have to know how”. And we certainly had some fun with one of our clients, Swinton Insurance, when we created an email that promoted Alien Abduction Insurance.
Obviously, this isn’t a real product. It was just a bit of fun that we thought we would have on April Fools’ Day. And it was so much fun that the technology news website, Techradar.com, voted our hoax email campaign one of the 10 best April Fools’ Day hoaxes on the web alongside Google’s Animal Translator App and Virgin Media using ferrets to lay broadband cables.
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Tags: Alien Abduction Email, Alien Abduction Insurance, Digital Marketing, Effective Email Campaigns, Email Marketing Agency, Email Marketing Campaign, Internet Advertising, Manchester Advertising Agency, Marketing Agency, Online Advertising Agency, Online Marketing Agency, PPC Agency, SEO Company, Swinton Insurance Email, Techradar.com
Posted in News | No Comments »
April 6th, 2010
by Leigh Whitnall
We love our lunchtime training sessions here at Red C. Every few weeks, a feast of sandwiches, cakes and pastries is laid out in the boardroom and we’re invited to gorge ourselves, whilst picking up new skills and knowledge from guest speakers or colleagues.
It was at one such day earlier this month that our Managing Director, Adrian Rowe, shared a presentation that he’d previously been invited to give at a conference in Amsterdam. It was an online masterclass, detailing some of the key learnings Red C have picked up during our time creating and implementing web strategy for our clients.
Part of this presentation included 7 ‘killer’ email tips Red C have found to be very effective. I thought it would be a good idea to share them with you here.
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Tags: 7 ‘killer’ email tips, Abandoned Basket Email Strategy, Added Value Content, Adrian Rowe, Blogs, Digital Agency, Direct Marketing, Direct Response Advertising Agency, Effective Email Marketing, Email Marketing Agency, Email Marketing Innovations, Internet Advertising, Internet Marketing, Marketing Agency, Marketing Communications, Online Marketing Agency, Outstanding Email Marketing Results, PPC Agency, Red C, SEO Company, Sequential Email Marketing, Sequential Emails, Telepathic Email Marketing Campaigns, Triggered Email Marketing Campaigns
Posted in Blog, E-mail Marketing, ecommerce, Email, General Interest, Inside Information, Marketing, Marketing Innovations, Online Marketing | 1 Comment »
March 30th, 2010
by Stuart Clark
He may be a Spuds Spurs fan, but Red C Account Director Steve White is not completely useless. He knows an awful lot about Email Marketing for one thing. So when he gave me a 700-page document from MarketingSherpa called Best Practices in Email Marketing I thought to myself, this is probably worth reading.*
MarketingSherpa is a research firm that specializes in tracking what works in all aspects of marketing (and what does not.) Their goal: to give marketers of the world the stats, inspiration, and instructions to improve their email marketing results.
According to their Research Manager Stefan Tornquist this guide was written “to provide one-stop guidance on building a ‘best in class’ email program, whether you’re managing an enterprise level marketing department or a small business.”
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Tags: Andy Maslen, ASOS, B2B Copywriter, Brand, Copywriting, copywriting tips, Digital Marketing, Direct Response Advertising Agency, e-mail best practice, Effective Email Marketing, Email, Email Marketing, Email Marketing Agency, Email Subject Lines, Email Testing Program, Heat Map Analysis, hot words, Internet Advertising, length of copy, Marketing Agency, MarketingSherpa, Online Copywriting, Online Marketing Agency, PPC Agency, Red C, SEO Company, Spurs
Posted in Blog, Copywriting, E-mail Marketing, Email, Marketing, Online Marketing | 2 Comments »
October 20th, 2009
by Julian Gratton
Call to actions. They are those pesky things that designers hate because the client always wants them bigger… and the designer wants it to be tucked away so the masterpiece he/she has created won’t be ruined by commercialism. But what if the advert itself was the call to action… and by simply taking a picture of the advert you can automatically be connected to a website where you can get more information or call a number where you can give your details and more information.
Sound daft? Well believe it or not those clever people at the Swiss Federal Institute of Technology have developed a mobile phone app for iPhone and Android that turns a multitude of items; from DVD and CD covers to Film Posters and Adverts into call to actions… so the design is the response device! Designers rejoice!
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Tags: Advertising Design, Adverts, Android OS, Call to Actions, Digital Agency, Graphic Design, Interactive Advertising, Interactive Design, Internet Advertising, iPhone, Kooaba, Manchester Advertising Agency, Manchester Design Agency, Mobile Phone Apps, Online Agency, Online Marketing, PPC Agency, SEO Company
Posted in We Like | No Comments »
July 19th, 2009
by Julian Gratton
Believe it or not, Mahatma Gandhi is a bit of a hero of mine. I forget how many times I’ve said to people “Be the change you want to see in the world”… which I always confess is stolen from the great man himself.
One of the lovely things about Social Networking is how it has galvanised people into creating interest groups with the aim of creating change in the world. A quick search on Facebook under Darfur reveals one kind fellow promising to give $1 to every 1,0000 people who join his Facebook group.
Although such campaigns have the best intentions, you never really get to see whether they have worked or not, mainly because these groups have such lofty ambitions. There are, however, Social Networking sites out there that have a better plan… a plan that involves changing the world one small piece at a time.
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Tags: ActiveCause.com, Advertising Agency, Award Winning Digital Marketing, Award Winning Direct Marketing, Charity, Creative Thinking, Direct Marketing Agency, DoSomething.org, Facebook, Gandhi, IfWeRantheWorld.com, Interactive Agency, Internet Advertising, Multimedia Advertising, Multimedia Design, Social Giving, Social Marketing, Social Networks
Posted in Blog, Branding, Fundraising, Future of the Internet, General Interest, Marketing, Marketing Innovations, Online Shopping, Social Marketing, Tomorrow's World, Web 2.0, World of Web | No Comments »
