Posted by
Joseph Reaney
September 24th, 2009
The marketing might of music streaming
by Joseph Reaney
Do you like music? Okay, stupid question: I might as well ask if you like converting oxygen into carbon dioxide, or Christmas Dinner. Everyone loves a good tune – with the possible exception of Andrew Lloyd Webber – and there’s nothing better than getting it for nothing. Remember how the holy grail of free music lured an entire generation into the open paws of that creepy Napster cat? Until the Recording Industry Association tied the bugger up in a burlap sack and chucked it in the Mississippi, of course.
I have a guilty secret. I am now, and have been for the last 5 years, a fully paid up member of the Pet Shop Boys fan club. I am, as my 2006 fanclub t-shirt states, a Pethead. And this book is one of my most treasured possessions.
