A few years ago our Mystery Tipper picked up an array of marketing awards… and after a couple of years of continuing to deliver some impressive results for Swinton’s Taxi Division she has been nominated by the lovely people at the DMA Awards in the category of ‘Best business performance or improvement’. Needless to say we’re all really chuffed here at Red C towers and have already begun polishing those shoes and ironing those gowns for the award-ceremony!

The Direct Marketing Association Awards don’t just reward great looking creative. They reward excellence in results and delivering business performance through insightful, inventive and innovative marketing strategies that feed into great looking creative that then go on to deliver stunning results for clients.

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I know… I agree… it does seem strange having the words ‘fun’ and ‘insurance’ in one headline but have you noticed nearly all the leading insurance brands are attempting it? I know that Meerkat has just popped straight into your head but it’s not the only insurance brand to be using a ‘character’ to try and instil more fun (and consequently more brand recognition of course) into the fight for your insurance quote.

We all hate getting them… whether its quotes for home, car, pet, buildings, contents (the list goes on) and all we really want is the lowest price with of course the most comprehensive cover, so is this approach working for insurance brands and how are they achieving it?

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Meet Swinton Steve

31, Single, loves playing on his Xbox and motorbikes, Swinton Steve is certainly developing his own fan base within our office… especially amongst the girls! So it’s a good job then that Swinton Steve has been created to introduce some personality to a series of monthly relationship building  e-newsletters.

Once known as ‘the man with the big glasses’, he’s now been reborn as Swinton Steve. Coincidentally, Steve is also the name of the Account Director who works on Swinton at Red C. And if you’ve ever met Red C’s Steve… we’re sure you’ll agree the likeness between him and this animated character is uncanny!

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