At Red C we put a lot of work into formulating the perfect email strategy to maximise response from recipients. So it’s important when it comes to producing the actual email creative that it is written and designed in a way that helps promote click-throughs.

Many companies go to a Direct Marketing Agency like Red C to do their DM packs. They then go to a Digital Agency to do their Emails. This is where they are going wrong. Today’s Direct Marketing Agencies are far better equipped to drive response and hit ROI targets from Emails than Digital Agencies are.

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In Marketing there are many ways for us to communicate with prospects or customers. From TV adverts to Press Ads, Web Banners and Websites to Direct Mail packs and emails… we have a rich tapestry of communication tools at our disposal.

Only one of these ways, however, allows us as Marketers to address the recipient with the word ‘Dear’. Only one is a personal one-to-one communication that is signed by a spokesperson or company owner.

It is of course… the letter. Read more…