Posts Tagged ‘Hugh MacLeod’

Posted by
Julian Gratton
June 13th, 2010

How to create the greatest business card in the world… ever!

by Julian Gratton

A very simple and clever business card for someone called Ji Lee... go on, Google him/her.Before I start this blog, I’ve set myself some ground rules. Simply because I know there are lots of blog postings, articles and galleries on the web dedicated to really funky and creative business cards. There is nothing wrong with these cards… it’s just that one of my biggest niggles about fancy business cards is that they don’t fit in my business card holder, or my wallet for that matter!

Ok that may be a bit old fashioned of me. But I like my business card holder. It serves the lovely purpose of holding lots of business cards that I can flick to in an instant. The only problem with it is that if the card is larger than 3.5 × 2 inches… I have to get the scissors out, or it just gets lost. And until someone invents a business card app for my iPhone, I’m going to stick to paper.

Read more…

Posted by
Julian Gratton
March 14th, 2010

Ignore Everybody and 39 other keys to creativity

by Julian Gratton

The cover to 'Ignore Everybody and 39 other keys to creativity' from Red C Marketing, Advertising Agency, Direct Marketing Agency, Direct Response Advertising Agency and Online Marketing Agency 'We Like' postingSometimes the best ideas are done down the pub scribbled on the back of a fag packet. Or at least that’s what I was told when I started in this business. Who would have thought that someone would take that idea and turn it into a lucrative business… well that’s just what Hugh MacLeod did back in 1997.

When he first arrived in Manhattan to undertake a 2 week freelance Copywriting gig he had no friends and spending an evening back at the YMCA where he was staying did not appeal. So he basically sat in bars doodling on the backs of business cards just to give himself something to do.

Read more…