Writing a radio ad is one of the few opportunities a copywriter has to work in a completely unique medium, and I love it. Radio ads can be really effective too, if you get it right. And really annoying, if you get it wrong. So when we were briefed to create an attention-grabbing radio ad to entice tall or large fellas into High and Mighty stores we knew there’d be some big challenges… excuse the pun.

The problem is, the kind of chap that needs extra long trousers or XXXL size t-shirts can be a little bit coy about his ample dimensions. This initially came as a surprise to me, but then I am the daughter of a 6ft 7 scouser with hands like bunches of bananas who’s very proud of his stature… and his ability to reach things on the highest of shelves. I suppose their self-consciousness can be likened to the way that long tall sallies like me shy away from describing themselves as having a ‘boyish’ figure because of its unfeminine and unflattering connotations.

Read more…

As we all know, in any relationship, it’s the small things that matter. Yet what many people don’t realise is that it’s not only in our personal relationships that small things can have a big effect… they can also have a similar result in the relationships marketers, brands and companies have with their customers or business partners.

And why do small things matter? Well, as anyone who has ever bought a girl flowers knows; something small but effective can have a kind of result that is absolutely out of proportion to the cost.

Read more…

After undertaking the successful  rebrand of High and Mighty we were tasked with producing a weekly e-newsletter that would be sent to the High and Mighty database.  The newsletter needed to reflect the new look and feel for the brand, as well as promoting the range of products and services available both instore and online.

Red C created a template that incorporated the key elements of the brand which included informative style tips, quirky quotes and added value pieces such as comical Youtube clips. These, combined with a range of products that linked directly to the website created a hardworking yet visually appealing e-newsletter.

Read more…

When we were tasked with giving High and Mighty a new look and feel we didn’t want it to just be pretty graphics and pictures with no substance behind it. We wanted to create something that explored High and Mighty’s passion for helping men look their best even though they need clothes in hard to find sizes. I mean, just because you are high and mighty it doesn’t mean you can’t look good!

We wanted to create a look and feel that also encapsulated the great people who work on the shop floors of High and Mighty. Unlike normal clothes stores, High and Mighty’s assistants are skilled at finding men clothes that not only look good, but fit perfectly too. So they are well educated in how to dress a man, no matter what height or width he may be.

Read more…

N Brown Group, whose catalogues include JD Williams, Oxendales and Simply Be, has turned to Red C to rebrand High and Mighty, which they purchased out of Administration in 2009.

The new look for the clothing retailer sees the brand repositioned as a place that understands that it is the clothes that make the man. As well as a new logo and positioning, Red C has been involved in producing all store messaging, from window graphics to in-changing room advice guides.

Read more…