We have been producing a monthly e-newsletter for our home shopping client Freemans for a few years and it’s called the “Style Bible”. The purpose of the newsletter is to position the brand as a fashion expert and to give the customer value added content in the form of videos and advice. It also needs to look different to the rest of the email plan (whilst retaining Freemans branding) so that a customer recognises it and looks forward to receiving it. At the beginning of the year we decided to revisit these aims and decided it was time for a re-design.

I was delighted to be put in charge of this and have really enjoyed the challenge. We have updated the look of the newsletter to make it look fresher and feel more like an editorial magazine. Each month I work with both Freemans and the Red C studio to produce a Style Bible that is jam-packed with news about the latest fashion trends and bodyshape advice. Getting under the skin of the customer is important when it comes to briefing and as someone who is interested in fashion; it’s definitely enjoyable because I get to research the latest looks and trends!

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