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Julian Gratton

August 24th, 2009

Red C feature in Marketing Week for Eye Tracking

by Julian Gratton

Red C's Client services Director, Rosemary Walton, features in Marketing Week talking about eye-tracking and how it can benefit marketing, direct response, direct mail and advertising campaigns When it comes to Eye Tracking, there isn’t much that we don’t know. Which is why Marketing Week approached Red C’s Client Services Director, Rosemary Walton, to help out on an article about this fascinating subject. here’s what Rosemary had to say on the subject:

For Rosemary Walton, Client Services Director at agency Red C Marketing, fast eye tracking means clients can make changes to campaigns in real-time. In a world where people Twitter their thoughts to the world, brands expect to be able to find out insights immediately and communicate them back to base. Real-time analysis is vital.

Posted by

Rachael Taylor

July 30th, 2009

Bing…. the new sound of search and discover?

by Rachael Taylor

bing_46451

Contrary to myth, Bing is not a recursive acronym ‘Bing is not Google’, nor is it slang for cocaine (as I found out when I presented this to the agency!). It is in fact, the reincarnation of Microsoft Live search, a much publicised, heavily advertised step by Microsoft to finally get it right and rival Google. Bing is actually an onomatopoeic name, designed to represent the sound of the ‘moment of discovery and decision making’.

Posted by

Rachael Taylor

June 30th, 2009

Doodling for Google

by Rachael Taylor

Suess Google Logo Say Google to almost anyone and they’ll know what you mean. OK, so great grandma Ruby may look at you vacantly, but that’s about it. Google has become synonymous with the web and the term ‘google it’ is now an everyday phrase. Google became the No. 1 brand in the world in 2007, according to Millward Brown Brandz Top 100.

But start to talk about the Google logo to someone and they will immediately have a favourite. A version of the logo which has stuck with them. They may have hovered over to see what it’s all about, clicked through to find out more or discussed it with colleagues and waxed lyrical about how clever it all is.

Posted by

Adrian Rowe

January 8th, 2009

Why 2009 can be a vintage year for marketing

by Adrian Rowe

You could be forgiven for approaching the New Year with some trepidation, if you work in the marketing and advertising industry. Some of the traditional big-spending UK marketers are in trouble. Retailers are succumbing to depressed High Street spending in record numbers – Woolworths, MFI, Whittards, Zavvi, Adams – and predictions are for several more high profile casualties in Q1 2009. Financial services is carnage – a roller-coaster stock market, collapsing house prices, dismal rates for savings and investments, reluctant lenders – the only useful role for marketing seems to be chasing debt. And it doesn’t take much foresight to predict a treacherous year for holiday companies – teetering airlines and the collapse of sterling against most major currencies are making the B&B in Blackpool look an attractive option right now.

Posts Tagged ‘Google’

Red C feature in Marketing Week for Eye Tracking

Bing…. the new sound of search and discover?

Doodling for Google

Why 2009 can be a vintage year for marketing

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