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	<title>Red C &#187; Google</title>
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	<link>http://www.redcmarketing.net</link>
	<description>Direct Marketing Agency and Direct Response Advertising</description>
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		<title>Google rewards specialism (Or as I like to call it ‘Beating the system’)</title>
		<link>http://www.redcmarketing.net/blog/online-marketing/google-rewards-specialism-or-as-i-like-to-call-it-%e2%80%98beating-the-system%e2%80%99/</link>
		<comments>http://www.redcmarketing.net/blog/online-marketing/google-rewards-specialism-or-as-i-like-to-call-it-%e2%80%98beating-the-system%e2%80%99/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 08:39:05 +0000</pubDate>
		<dc:creator>Andrew Craig</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Manchester Digital Agency]]></category>
		<category><![CDATA[Online Marketing Agency]]></category>
		<category><![CDATA[PPC Agency Manchester]]></category>
		<category><![CDATA[Worldstores.co.uk]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=9341</guid>
		<description><![CDATA[For an online retail store the top spot of a search engine results page for any product you sell is the holy grail of online [...]]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/online-marketing/google-rewards-specialism-or-as-i-like-to-call-it-%e2%80%98beating-the-system%e2%80%99/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Day 1 of the ECMOD Direct Commerce Show 2012</title>
		<link>http://www.redcmarketing.net/blog/online-marketing/day-1-of-the-ecmod-direct-commerce-show-2011/</link>
		<comments>http://www.redcmarketing.net/blog/online-marketing/day-1-of-the-ecmod-direct-commerce-show-2011/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 19:31:46 +0000</pubDate>
		<dc:creator>Steve White</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Mobile Phone Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Online Shopping]]></category>
		<category><![CDATA[Direct Marketing Agency]]></category>
		<category><![CDATA[ECMOD Direct Commerce Show 2012]]></category>
		<category><![CDATA[Email Marketing Agency]]></category>
		<category><![CDATA[Eye Tracking Company]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Linkdex]]></category>
		<category><![CDATA[mCommerce]]></category>
		<category><![CDATA[Mobile Marketing Agency]]></category>
		<category><![CDATA[Online Marketing Agency]]></category>
		<category><![CDATA[Sticky Content]]></category>
		<category><![CDATA[YodelMobile]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=9097</guid>
		<description><![CDATA[We have a rule at Red C.  If you attend an event, seminar or conference you must share your learnings and experiences with your colleagues and clients via a blog article.   So here is my report on Day 1 of the ECMOD Direct Commerce Show.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/online-marketing/day-1-of-the-ecmod-direct-commerce-show-2011/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The showmanship of Google&#8217;s Freddie Mercury Doodle</title>
		<link>http://www.redcmarketing.net/we-like/the-showmanship-of-googles-freddie-mercury-doodle/</link>
		<comments>http://www.redcmarketing.net/we-like/the-showmanship-of-googles-freddie-mercury-doodle/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 20:40:39 +0000</pubDate>
		<dc:creator>Julian Gratton</dc:creator>
				<category><![CDATA[We Like]]></category>
		<category><![CDATA[Freddie Mercury]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Doodle]]></category>
		<category><![CDATA[Manchester Advertising Agency]]></category>
		<category><![CDATA[Online Advertising Agency]]></category>
		<category><![CDATA[Online Marketing Agency]]></category>
		<category><![CDATA[Queen]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=8788</guid>
		<description><![CDATA[We've covered Google Doodle's off before on the Red C 'We Like' section, so it's clear we're a fan of the sheer brilliance of these little drawings. Today, though, the doodles have gone to another level and embraced the sheer showmanship of Freddie Mercury who would have been 65 today.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/we-like/the-showmanship-of-googles-freddie-mercury-doodle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why I’ll never leave Google</title>
		<link>http://www.redcmarketing.net/blog/world-of-web/why-i%e2%80%99ll-never-leave-google/</link>
		<comments>http://www.redcmarketing.net/blog/world-of-web/why-i%e2%80%99ll-never-leave-google/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 17:09:02 +0000</pubDate>
		<dc:creator>Leigh Whitnall</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[General Interest]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[World of Web]]></category>
		<category><![CDATA[Airbus]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Digital Marketing Agency]]></category>
		<category><![CDATA[Direct Marketing Agency]]></category>
		<category><![CDATA[Google Adsense Agency]]></category>
		<category><![CDATA[Google Doodles]]></category>
		<category><![CDATA[Internet Advertising]]></category>
		<category><![CDATA[Internet Search Engine]]></category>
		<category><![CDATA[Larry Page]]></category>
		<category><![CDATA[Manchester Advertising Agency]]></category>
		<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Naomi Klein]]></category>
		<category><![CDATA[No Logo]]></category>
		<category><![CDATA[Online Advertising Agency]]></category>
		<category><![CDATA[Pay Per Click Agency]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Search Engine Marketing Agency]]></category>
		<category><![CDATA[SEO Company]]></category>
		<category><![CDATA[Sergey Brin]]></category>
		<category><![CDATA[Virgin]]></category>
		<category><![CDATA[Youtube]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=6724</guid>
		<description><![CDATA[Monopolies are a bad thing, we all know that. It is a universal truth that greater consumer choice creates competitive pricing, innovative products and a fairer world for all. Giant corporations that merge, acquire, undercut and annihilate their way to total domination are looked upon with fear and distaste. I remember, as a student, reading ‘No Logo’  by Naomi Klein and being enraged by the plight of the independent coffee shops, delicatessen’s and family run enterprises that had been crushed by the giant corporations.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/world-of-web/why-i%e2%80%99ll-never-leave-google/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Get your PPC Agency to get creative with your PPC advertising campaigns so you pay less</title>
		<link>http://www.redcmarketing.net/blog/world-of-web/get-creative-with-your-ppc-advertising-campaigns-and-pay-less/</link>
		<comments>http://www.redcmarketing.net/blog/world-of-web/get-creative-with-your-ppc-advertising-campaigns-and-pay-less/#comments</comments>
		<pubDate>Thu, 20 May 2010 17:11:38 +0000</pubDate>
		<dc:creator>Julian Gratton</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[World of Web]]></category>
		<category><![CDATA[Award-winning PPC Campaign]]></category>
		<category><![CDATA[Broad PPC Search Terms]]></category>
		<category><![CDATA[Clever PPC Strategy]]></category>
		<category><![CDATA[Digital Agency Manchester]]></category>
		<category><![CDATA[Google AdSense]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[Ian Reichenthal]]></category>
		<category><![CDATA[Internet Advertising]]></category>
		<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[Online Advertising Agency]]></category>
		<category><![CDATA[Online Marketing Agency]]></category>
		<category><![CDATA[PPC Advertising Agency]]></category>
		<category><![CDATA[PPC Advertising Campaigns]]></category>
		<category><![CDATA[PPC Agency Manchester]]></category>
		<category><![CDATA[Scott Virtrone]]></category>
		<category><![CDATA[SEO Company]]></category>
		<category><![CDATA[Victoria Beckham]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=6377</guid>
		<description><![CDATA[On a recent scouring of the web for marketing news, I stumbled across this fabulous story about copywriter Alex Brownstein. Fed up of not being able to get in front of some of New York’s finest Creative Directors, he devised a PPC strategy to get himself noticed by the likes of Scott Virtrone and Ian Reichenthal… by playing on that egotistical moment when these guys would Google themselves!]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/world-of-web/get-creative-with-your-ppc-advertising-campaigns-and-pay-less/feed/</wfw:commentRss>
		<slash:comments>80</slash:comments>
		</item>
		<item>
		<title>Google Audiences. Googles latest pay-per-click feature</title>
		<link>http://www.redcmarketing.net/we-like/google-audiences-googles-latest-pay-per-click-feature/</link>
		<comments>http://www.redcmarketing.net/we-like/google-audiences-googles-latest-pay-per-click-feature/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 07:55:01 +0000</pubDate>
		<dc:creator>Andrew Craig</dc:creator>
				<category><![CDATA[We Like]]></category>
		<category><![CDATA[Abandoned Basket Marketing]]></category>
		<category><![CDATA[Abandoned Basket Strategy]]></category>
		<category><![CDATA[eCommerce Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Audiences]]></category>
		<category><![CDATA[Google Content Network]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Advertising Agency]]></category>
		<category><![CDATA[Online Marketing Agency]]></category>
		<category><![CDATA[Pay Per Click Advertising]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[PPC Advertising Agency]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=5951</guid>
		<description><![CDATA[Have visitors to your site added items to their basket only to abandon it before checkout? Has someone gone to your 'request more details' page only to leave before requesting said details? Has someone rung your doorbell and run away before you could answer?]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/we-like/google-audiences-googles-latest-pay-per-click-feature/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Targeted Substitutional Advertising. The right TV ad to the right person at the right time</title>
		<link>http://www.redcmarketing.net/blog/marketing/targeted-substitutional-advertising-the-right-tv-ad-to-the-right-person-at-the-right-time/</link>
		<comments>http://www.redcmarketing.net/blog/marketing/targeted-substitutional-advertising-the-right-tv-ad-to-the-right-person-at-the-right-time/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 15:26:15 +0000</pubDate>
		<dc:creator>Julian Gratton</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital Video]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[General Interest]]></category>
		<category><![CDATA[Inside Information]]></category>
		<category><![CDATA[Interactive Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Innovations]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[Television Advertising]]></category>
		<category><![CDATA[Tomorrow's World]]></category>
		<category><![CDATA[Advertising Agency]]></category>
		<category><![CDATA[Award-Winning Advertising Agency]]></category>
		<category><![CDATA[BSkyB]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[London Advertising Agency]]></category>
		<category><![CDATA[Manchester Advertising Agency]]></category>
		<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[Olive Database]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Sky Media]]></category>
		<category><![CDATA[Smart TV]]></category>
		<category><![CDATA[Targeted Substitutional Advertising]]></category>
		<category><![CDATA[Television Advertising Production]]></category>
		<category><![CDATA[Thinkbox Televisionaries]]></category>
		<category><![CDATA[TSA]]></category>
		<category><![CDATA[TV Advert Agency]]></category>
		<category><![CDATA[TV Advertising]]></category>
		<category><![CDATA[Zenith Optimedia]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=5908</guid>
		<description><![CDATA[TV ads. I have to say… I love them. They are the main reason I got into this business in the first place… to create some arresting TV advertising that my mates might talk about down the pub. One thing that has always infuriated me about TV Advertising, however, has been the inability to really effectively target them like you could other forms of advertising.

Well, it looks like those little niggles I have could soon be a thing of the past, thanks to the thing that has been nicknamed Smart TV. Its real name is Targeted Substitutional Advertising (TSA) and it looks like it could be the thing to deliver accountability and personalization that digital media advertisers have enjoyed for years.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/marketing/targeted-substitutional-advertising-the-right-tv-ad-to-the-right-person-at-the-right-time/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Battle of the search engine maps</title>
		<link>http://www.redcmarketing.net/we-like/battle-of-the-search-engine-maps/</link>
		<comments>http://www.redcmarketing.net/we-like/battle-of-the-search-engine-maps/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 12:04:07 +0000</pubDate>
		<dc:creator>Andrew Craig</dc:creator>
				<category><![CDATA[We Like]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Bing Maps]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google AdSense]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[Google Maps]]></category>
		<category><![CDATA[Google Street View]]></category>
		<category><![CDATA[GUI interface]]></category>
		<category><![CDATA[Internet Agency]]></category>
		<category><![CDATA[Manchester Advertising Agency]]></category>
		<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Online Advertising Agency]]></category>
		<category><![CDATA[Online Agency]]></category>
		<category><![CDATA[PPC Agency Manchester]]></category>
		<category><![CDATA[PPC Specialist]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEO Company]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=5217</guid>
		<description><![CDATA[The search engines are always trying to find ways to tempt the user into using their specific site. After all, they are in it to make money, lots of money, buckets of the stuff in fact. Mark my words and mark them well. In the future we will all live and work at the whim of GoogleCorp… until that day, there is some competition in the shape of Microsoft’s oddly named Bing!]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/we-like/battle-of-the-search-engine-maps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Red C feature in Marketing Week for Eye Tracking</title>
		<link>http://www.redcmarketing.net/news/red-c-feature-in-marketing-week-for-eye-tracking/</link>
		<comments>http://www.redcmarketing.net/news/red-c-feature-in-marketing-week-for-eye-tracking/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 14:28:18 +0000</pubDate>
		<dc:creator>Julian Gratton</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Catalogues]]></category>
		<category><![CDATA[Client Services Director]]></category>
		<category><![CDATA[Creative Departments]]></category>
		<category><![CDATA[Design Agency Manchester]]></category>
		<category><![CDATA[Direct Response Agency Manchester]]></category>
		<category><![CDATA[Effective Direct Mail]]></category>
		<category><![CDATA[Eye Tracking]]></category>
		<category><![CDATA[Full Service Advertising Agency]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Manchester Advertising Agency]]></category>
		<category><![CDATA[Marketing Effectiveness]]></category>
		<category><![CDATA[Marketing Week]]></category>
		<category><![CDATA[Multimedia Marketing Agency]]></category>
		<category><![CDATA[Rosemary Walton]]></category>
		<category><![CDATA[Web Sites]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=2509</guid>
		<description><![CDATA[When it comes to Eye Tracking, there isn’t much that we don’t know. Which is why Marketing Week approached Red C’s Client Services Director, Rosemary [...]]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/news/red-c-feature-in-marketing-week-for-eye-tracking/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Bing…. the new sound of search and discover?</title>
		<link>http://www.redcmarketing.net/blog/bing%e2%80%a6-the-new-sound-of-search-and-discover/</link>
		<comments>http://www.redcmarketing.net/blog/bing%e2%80%a6-the-new-sound-of-search-and-discover/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 12:40:24 +0000</pubDate>
		<dc:creator>Rachael Taylor</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[bing travel]]></category>
		<category><![CDATA[bing tweets]]></category>
		<category><![CDATA[Bing.com]]></category>
		<category><![CDATA[expedia]]></category>
		<category><![CDATA[farecast]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[microsoft live]]></category>
		<category><![CDATA[multimap]]></category>
		<category><![CDATA[quick preview box]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[semantic search]]></category>
		<category><![CDATA[silverlight]]></category>
		<category><![CDATA[smart motion preview]]></category>
		<category><![CDATA[toptable.co.uk]]></category>
		<category><![CDATA[Wikipedia]]></category>

		<guid isPermaLink="false">http://development.thedesignproject.net/?p=2136</guid>
		<description><![CDATA[    Contrary to myth, Bing is not a recursive acronym ‘Bing is not Google’, nor is it slang for cocaine (as I found out [...]]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/bing%e2%80%a6-the-new-sound-of-search-and-discover/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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