Is it just me, or are adverts more irritating these days? All you want to do after a long day’s work is to come home, put your feet up, and relax by watching a little TV. But just when you’ve gotten comfy and begin to unwind, suddenly you’re assaulted with blasts of ‘GO COMPARE! GO COMPARE!’ and you know you just have to get up and go to the trouble of making yourself a brew, just to avoid the whole experience.

Sound familiar?

And it’s not just Go Compare. Thickly accented meerkats plague our screens; break-dancing newsreaders promise to buy our cars from us. Excitable people in coffee shops tell us that a computer system was their idea. Are you irritated yet?

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I know… I agree… it does seem strange having the words ‘fun’ and ‘insurance’ in one headline but have you noticed nearly all the leading insurance brands are attempting it? I know that Meerkat has just popped straight into your head but it’s not the only insurance brand to be using a ‘character’ to try and instil more fun (and consequently more brand recognition of course) into the fight for your insurance quote.

We all hate getting them… whether its quotes for home, car, pet, buildings, contents (the list goes on) and all we really want is the lowest price with of course the most comprehensive cover, so is this approach working for insurance brands and how are they achieving it?

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