We’ve cracked open the Champers and fired off some party poppers in celebration of being shortlisted for our Swinton Mystery Tipper campaign for the IPA Effectiveness Awards 2009.

The IPA Effectiveness Awards are recognised by agencies and clients as Adland’s most rigorous awards scheme because entrants have to prove to a jury of experienced clients that their communications strategies have worked in hard business terms.

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The N50. Beautiful.

There’s a lovely quote by John Masefield from his poem ‘Sea Fever’ that I’m incredibly fond of. It goes ‘And all I ask is a tall ship and a star to steer her by’. Every time I hear it, it reminds me of my own thoughts with regards Creativity. In my case it’s ‘And all I ask for is a pad and a pen’. Or to be more specific… a Pentel N50 Marker and Goldline Layout Pad.

Computers are wonderful things. They have given the masses the power to be creative in ways that we never dreamed. Yet without an idea, all that technology simply goes to waste. And where does that idea start… for me it starts with that pad and a pen, locked in a room with my Creative Partner giving birth to seemingly endless ideas.

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So what TV show you watched last night did you discuss at work today? CSI? The Wire? Lost? It’s fair to say at some point during your working day you will have discussed a TV show you have seen with someone. Or perhaps it was a movie you saw at the weekend.

Imagine, though, having a conversation with someone about what you have both seen… yet what you watched and how the episode or film ended was totally different for you both! Not only that, but while you were watching you took part in a car chase that meant you test drove the new BMW Roadster and during the episode the character put some music on when they got home… but the music they put on, you chose!

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