Travelling with kids can be a fantastic experience as you get to see things from their entirely fresh perspective. I’d always wondered why there were no kid’s travel guides around and thought i’d cleverly identified a gap in the market. Until I discovered the wonderful ‘This is..’ series of books by Miroslav Sasek and realized that someone had come up with the idea in the 1960s!

With dreams of a publishing empire in tatters I gave this charming book to my 6 year old daughter just before our trip to San Francisco this year. With every page turn the full excitement of the upcoming adventure began to delight and intrigue her. The book even beat Harry Potter as the chosen bedtime reading material in the weeks prior to the holiday. No mean feat for a book that’s almost 50 years old. Read more…

When it comes to Eye Tracking, there isn’t much that we don’t know. Which is why Marketing Week approached Red C’s Client Services Director, Rosemary Walton, to help out on an article about this fascinating subject. here’s what Rosemary had to say on the subject:

For Rosemary Walton, Client Services Director at agency Red C Marketing, fast eye tracking means clients can make changes to campaigns in real-time. In a world where people Twitter their thoughts to the world, brands expect to be able to find out insights immediately and communicate them back to base. Real-time analysis is vital.

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