At the beginning of every year marketing experts begin to predict what they think will be the next big thing in marketing and advertising. In the past we have had the year of the mobile, the year of Twitter and the year of Social Marketing. Yet in 2011 in the UK, it could be that it’s not something new and technologically advanced that is the next big thing but something tried and trusted… the VAT-free direct mail pack.

Thanks to George Osborne’s planned rise in VAT on 4th January from 17.5% to 20%; it could be that the marketing departments for financial services clients turn to the good old VAT-free pack to help stretch their budget further.

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