Posts Tagged ‘Fashion Advertising’
March 2nd, 2010
by Jennie Ambrose
Yes it’s still freezing outside, personally I’m getting a bit fed up of scraping my car every morning but not to worry, we’ve got something that might brighten things up a bit…
Marisota is warming up our living rooms and launching us into this spring summer fashion season with its new DRTV commercial. With a little help from Director, Simon Lewis and The Gate Films, we’re confident the ad will do the trick and shake you out those winter blues.
The summer season campaign is always hard to produce as the concepting, planning and filming all take place over the festive period, when the warmth and sunshine of summer couldn’t be further from your mind while you’re dithering in sub-zero conditions in Manchester. But with a team full of great ideas it wasn’t long before we cracked it and brought to life our theatrical-themed concept, ‘The Marisota Show’.
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Tags: Commercial Director, Direct Response Advertising, DRTV Commercial, Fashion Advertising, Fashion Advertising Agency, Manchester Advertising Agency, Marisota, Marketing Agency, PPC Agency, Simon Lewis, The Gate Films, TV Advertising
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November 18th, 2009
by Jennie Ambrose
Choosing a director is a tricky business. You are putting a lot of trust in someone to bring your concept to life and this time we needed it to be extra special.
Working on the concepts for the Marisota spring summer 2009 DRTV advert we had to go back to basics, introducing the girls and focusing on the research and size messages. So to bring all this to life means taking care of the little details.
Once the storyboards were signed off the real work started. Firstly finding a Director who can understand the concept and add something special was needed. I was introduced to Andy Saunders through Sharon Gunnel and her production team at Velvet. The first pre-production meeting went really well, Andy brought lots of ideas to the table to bring the ad to life… and I was sold on him straight away.
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Tags: Advertising Agency Manchester, Andy Saunders, Award-Winning Advertising Agency, Brand Marketing, Commercial, Creativity, Design Concepts, Direct Marketing Agency, Direct Response Advertising Agency, DRTV, Fashion Advertising, JD Williams, Marisota, Online Marketing Agency, Sharon Gunnel, Sizes 12-32, Television Advertising Agency, TV Advert, TV Advertising, Velvet Productions
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October 19th, 2009
by Julian Gratton
It’s not often you purchase a book so big that it comes with its own display stand. Believe it or not the version of Sumo that graces our reception is the mini version… the original release was so big that it came with its own table and broke records for weight, dimensions, and resale price!
I first came across Helmut Newton’s work when I was studying photography and was immediately captivated by his distinctive, seductive and original style. I hunted down images created by him and even had a scrapbook dedicated to images that I had found by him… images that I would try my hardest to emulate.
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Tags: Design, Design Agency Manchester, Direct Marketing Agency, Fashion Advertising, Fashion Advertising Agency, Fashion Marketing, Fashion Photography, Helmut Newton, Interactive Agency, Internet Marketing Agency, Marketing Agency, Photography, PPC Agency, SEO Company, Sumo, Vogue
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August 7th, 2009
by Julian Gratton
Johnny's work for Marisota
Back when I was a Junior I was packed off to Manchester on a photo shoot for Yorkshire Electricity. My Art Director had come down sick, so it was up to me to step into his shoes for the day and take control of the Art Direction for a lovely Ad concept we’d come up with.
The Photographer we’d had booked for us by my CD was Jonathan Oakes, and what I learnt on that day has stayed with me all these years. One of the most important things it taught me was, when it comes to choosing a Photographer, you need someone with a passion for every job they undertake and who is determined to deliver a quality product every time.
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Tags: Advertising Photographer, Art Direction, Direct Marketing, Fashion Advertising, Fashion Photography, Jonathan Oakes, Marisota, Photography, Press Advertising
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August 4th, 2009
by Jennie Ambrose
Late nights. Much to my husband’s dismay I’ve done my fair share of them. My latest late night adventure involved a 12-hour one-day DRTV shoot for a client that’s close to my heart… Marisota!
The last advert we did was a big success. So there’s a huge expectation with this one. But by again focusing on the strengths of the Marisota brand… I think we’ve created the best advert yet. But mind you, I said that about the last one… and will probably say it about the next one.
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Tags: Andy Saunders, DRTV, DRTV Production, Fashion Advertising, Manchester Advertising Agency, Manchester DRTV Production, Marisota, Television Advertising, Television Commercial, Velvet Productions
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