Posts Tagged ‘Facebook’
June 15th, 2009
by Wayne Pretl
On 28th May 2009, Google announced its grand vision for the future of internet communication. By harnessing the power of HTML 5 – the next major revision to the core language of the World Wide Web – Google is putting the final touches to a brand new “personal communication and collaboration tool” for a brand new era. It’s called Google Wave.
As a real-time communication platform, Google Wave combines email, instant messaging, web chat, wikis, social networking and project management (among other things) in one elegant, in-browser communication client. With a release scheduled in late 2009, it is already being hailed by some as the ‘next generation’ of email. Read more…
Tags: Blogger, Collaboration, Communication, Email, Facebook, Flickr, Gmail, Google Maps, Google Wave, HTML 5, Instant messaging, MSN Messenger, online games, Open source, Photo sharing, Platform, Playback, Protocol, Real-time, RSS feeds, Social Networking, Twitter, Web chat, Wikipedia, Wikis
Posted in Blog, Email, Future of the Internet, Social Networks, Tomorrow's World, Twitter, Virtual Worlds, Web 2.0, World of Web | View Comments
May 17th, 2009
by Joseph Reaney
If you have ever commented on a blog post, web news article or Facebook group, you will probably have come into contact with trolls. They are the thoroughly irksome, pedantic and occasionally downright unsavoury individuals who post irrelevant, inflammatory and/or abusive remarks in message boards, often with the sole intent of disrupting on-topic conversation or undermining other forum users.
For the most part, trolls are accepted as just one of those irritations that happen online – like receiving those persistent emails about enlarging your penis, or unwittingly helping to prolong Rick Astley’s career – but for us marketing types trolls are more than just an annoyance. The truth is that these cyber-tosspots cost advertising agencies in the UK alone millions of pounds every year. Read more…
Tags: Audio Preview, Comment Snob, Crowdsourcing, Dial-up internet, Disemvoweling, Facebook, Joseph Reaney, Karma, Microsoft Xbox Live, Real-Time Voice Censor, Rickrolling, Robot9000, Selective Invisibility, StupidFilter, The New York Times, Time delay, Trolling, Trolls, Web 2.0, Youtube
Posted in Blog, Future of the Internet, General Interest, Marketing, Marketing Innovations, Online Marketing, Social Networks, Twitter, Web 2.0 | View Comments
May 14th, 2009
by Julian Gratton
Success in marketing, and certainly direct marketing, depends on one factor above all others… reaching the right people with a timely and relevant message. And that’s why data, and certainly quality data, is valued so highly.
Ever since the introduction of Customer Relationship Management (CRM), where a company has tools to track and organise its contacts with its current and prospective customers, there has been talk of allowing the consumer to manage the data that companies hold about them.
Read more…
Tags: Consumer Data, Consumer Data Control, Consumer Power, CRM, Customer Relationship Management, Direct Marketing, Facebook, Marketing Messages, Vendor Relationship Management, VRM, Web 2.0
Posted in Blog, E-mail Marketing, ecommerce, Email, Future of the Internet, General Interest, Marketing, Marketing Innovations, Mobile Phone Marketing, Online Marketing, Tomorrow's World | View Comments
April 23rd, 2009
by Natalie Cooke
It’s staring at me on the arm of the sofa but I have promised that I won’t use it. I even turned it face down so I am not tempted to check my Facebook to see who has commented on my status in the last fifteen minutes, or to download the “Fish Tycoon” application I have heard my friend talking about. You can nurture and breed your own fish then sell them for virtual money. Truth is I hate fish, but the iPhone application looks fun…!!
An addiction?
Needless to say, my iPhone has become a worrying addiction – and the application store on iTunes is starting to cost me a lot of money! The store is what really makes the iPhone so unique and is the biggest advancement in mobile technology in recent years. It’s accessible via iTunes and holds over 25,000 applications ranging from the really useful to the completely pointless and bizarre. Read more…
Tags: Apple, apps, branded applications, Direct Marketing Agency in Manchester, Facebook, fish tycoon, iPhone, iPhone Applications, ipint, itunes, justupdate, mobile, Mobile Marketing, mobile technology, Smartphones, Social Networking, travelodge ibooker, Twitter, twittervision, Youtube
Posted in Blog, Creative Concepts, Marketing Innovations, Mobile Phone Marketing, Web 2.0 | View Comments
April 14th, 2009
by Rachael Taylor
There’s nothing new about spending Saturday afternoon in town with your girlfriends, or dragging your reluctant partner around the clothes shops, but with the advent of web 2.0 and its associated technologies – are these favourite pastimes just that – a thing of the past?
OK, so we’ve been ordering online for sometime now, content with digital versions of catalogues and directories, flicking through page turning technology and zooming in on products to work out just how they would fit us / suit us. And then sending them back when we are disappointed with the physical nature of them. Some forward thinking home shopping organisations such as Lands End in the early part of the century, even started to use technologies such as the Virtual Model TM to enhance the online ‘changing room’ experience.
Read more…
Tags: BookRabbit, Carrotmob, Crowd Clout, Facebook, Kaboodle, MyDeco, MySpace, Social Shopping, UGC, User Generated Content
Posted in Blog, Future of the Internet, General Interest, Marketing Innovations, Online Marketing, Online Shopping, sCommerce, Social Networks, Social Shopping, Tomorrow's World, Web 2.0 | View Comments
March 22nd, 2009
by Julian Gratton
They’re an enduring part of everyday life, and it’s safe to say they are here to stay. Facebook, Faceparty, Bebo, Badoo, Cake Financial, Gurgle, Fubar and Geni… these are just a handful of social networking websites that can be found on the web that allow users to meet online, share interests and interact with each other.
For companies wanting to create their own social network, the expense of setting one up can be huge. And for every success story like Facebook and MySpace, there are stories of failure like The Globe, Bolt and Capazoo. Many companies have got round this expense by creating Facebook and MySpace brand pages, that act as their own ‘low cost’ social network… but there is another alternative, a ‘white label social network’ that allows you to have total control.
Read more…
Tags: Advertising on Social Networks, Affordable Social Network, Facebook, Gurgle, MySpace, Ning, Online Communities, Social Networking, White Label Social Network
Posted in Blog, Marketing, Marketing Innovations, Social Networks, Web 2.0, World of Web | Comments Off
December 7th, 2008
by Adrian Rowe
Wikipedia lists over 50 ‘notable’ social networking sites across the globe, such was the phenomenon arguably started by MySpace a few years ago. With artists such as the Arctic Monkeys and Lily Allen owing their celebrity status to the power of this new development of web activity.
From these 50, there are a number of sites that have made the big time in the UK. They’ve been adopted by web users to such an extent that their power and attractiveness to Brands continues to grow daily. Three of the most notable, and talked about, social networking sites are Facebook, Bebo and Myspace.
Read more…
Tags: Bebo, Facebook, Online Marketing, Social Network Marketing, Social Networks, Web2.0
Posted in Blog, Marketing, Social Marketing, Social Networks, Social Shopping, Web 2.0, World of Web | View Comments
