Picking up from where Julian left off on Day 1, I started my day at Earls Court by throwing myself into a seminar on “stories of multichannel marketing success” and started to quickly understand why Julian had been so impressed the day before!

“Consumers now have a megaphone”

Grabbed my attention straight away.  The marketing landscape has changed dramatically. If we only look back to the year 2000 – it is enough to make me feel like I have been part of a pretty impressive revolution! Previously as marketers we all focused on a “push” strategy, we planted ideas in consumers heads, told them what to believe, and what to buy. The interaction was all one way and we just kept on banging our big marketing drums!

Times have changed…

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At Red C we were chuffed to bits when we were shortlisted for the NatMag 100 award, which is a new initiative that gives agencies and their clients the opportunity to win a multimedia ad campaign across the entire NatMag portfolio of 24 brands, including Harper’s Bazaar, Good Housekeeping, Cosmopolitan, Esquire and Men’s Health.

As part of the NatMag 100 Award, media and creative agencies were invited to devise the most innovative, creative ad campaign for an individual brand, utilising a combination of the brands in the NatMag portfolio and platforms to target women or men in the UK.

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Ok, I’ll be honest with you. Spending an evening in a bar surrounded by ad-industry types while some bloke dressed as a kitten gives a talk is pretty much not high on my ‘fun things to do on a Tuesday evening list’. But the promise of meeting some advertising-types who have a passion for the web kind peaked my interest when Rubber Republic invited me to attend the first KittenCamp in Manchester.

KittenCamp is a monthly meet-up for web-loving ad industry type people to chat memes and drink beer. Why is it called KittenCamp? Well I made the guess that because meme rhymes with creme that’s how the name came about. Sadly after chatting with Chris Quigley, from KittenCamp organisers Rubber Republic, I found out that actually KittenCamp is just the result of a brainstorm in a pub over a few beers.

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