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	<title>Red C &#187; Email Marketing</title>
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	<link>http://www.redcmarketing.net</link>
	<description>Direct Marketing Agency and Direct Response Advertising</description>
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		<title>Why it wasn’t to be at the B2Bs</title>
		<link>http://www.redcmarketing.net/blog/red-c/why-it-wasn%e2%80%99t-to-be-at-the-b2bs/</link>
		<comments>http://www.redcmarketing.net/blog/red-c/why-it-wasn%e2%80%99t-to-be-at-the-b2bs/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 16:54:22 +0000</pubDate>
		<dc:creator>Stuart Clark</dc:creator>
				<category><![CDATA[Advertising Awards]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Red C]]></category>
		<category><![CDATA[B2B marketing Awards]]></category>
		<category><![CDATA[Bike Insurance]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Earnest]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Insurance]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Swinton]]></category>
		<category><![CDATA[Swinton Bikes]]></category>
		<category><![CDATA[Thunderhead]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=9142</guid>
		<description><![CDATA[It’s easy to get a bit disillusioned with award ceremonies. You head there with a nomination, hoping that this might be your year. Sometimes it is and you come back not just with the gong, but the respect of your peers too. But sometimes it’s not to be. And while it’s tempting to shrug your shoulders, pretend you’re not really bothered or that some terrible injustice has befallen you, actually it’s always better just to hold your hands up and say well done.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/red-c/why-it-wasn%e2%80%99t-to-be-at-the-b2bs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Red C pick up Eurostar pan-European e-CRM business in four way pitch</title>
		<link>http://www.redcmarketing.net/news/red-c-pick-up-eurostar-pan-european-e-crm-business-in-four-way-pitch/</link>
		<comments>http://www.redcmarketing.net/news/red-c-pick-up-eurostar-pan-european-e-crm-business-in-four-way-pitch/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 09:27:08 +0000</pubDate>
		<dc:creator>Julian Gratton</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email Marketing Agency]]></category>
		<category><![CDATA[Eurostar]]></category>
		<category><![CDATA[Manchester Digital Agency]]></category>
		<category><![CDATA[Online Marketing Agency]]></category>
		<category><![CDATA[Pan-European e-CRM]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=9046</guid>
		<description><![CDATA[Manchester agency Red C has won a two year email marketing contract from high-speed rail operator Eurostar.  The agency was chosen from among 15 agencies following a multi-stage pitch process. The remit is to assist Eurostar in the strategic development of their pan-European email marketing and to deliver a suite of email communications for the UK, France and Belgium.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/news/red-c-pick-up-eurostar-pan-european-e-crm-business-in-four-way-pitch/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Clickability: What eye-tracking reveals about creating high impact emails</title>
		<link>http://www.redcmarketing.net/blog/e-mail-marketing/clickability-what-eye-tracking-reveals-about-creating-high-impact-emails/</link>
		<comments>http://www.redcmarketing.net/blog/e-mail-marketing/clickability-what-eye-tracking-reveals-about-creating-high-impact-emails/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 15:24:03 +0000</pubDate>
		<dc:creator>Lorenzo Burridge</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[Eye Tracking]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email Marketing Agency]]></category>
		<category><![CDATA[Tobii Eye Tracking]]></category>
		<category><![CDATA[Tobii Manchester]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=8994</guid>
		<description><![CDATA[Effective marketing strategies aim to provide consumers with product information in an efficient way by highlighting its existence and increasing its awareness. Companies are therefore increasingly adopting the use of email as a means to achieve this, with varying degrees of success. This method has become a fast and efficient way for high volume marketing distribution, but it does have its drawbacks.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/e-mail-marketing/clickability-what-eye-tracking-reveals-about-creating-high-impact-emails/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>In response to “Why hate junk mail?”</title>
		<link>http://www.redcmarketing.net/blog/marketing/in-response-to-%e2%80%9cwhy-hate-junk-mail%e2%80%9d/</link>
		<comments>http://www.redcmarketing.net/blog/marketing/in-response-to-%e2%80%9cwhy-hate-junk-mail%e2%80%9d/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 17:47:57 +0000</pubDate>
		<dc:creator>Steve White</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Advertising Agency]]></category>
		<category><![CDATA[Award-Winning Advertising Agency]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Direct Marketing Agency]]></category>
		<category><![CDATA[Direct Response Advertising]]></category>
		<category><![CDATA[Direct Response Advertising Agency]]></category>
		<category><![CDATA[DMA]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[junk mail]]></category>
		<category><![CDATA[MPS]]></category>
		<category><![CDATA[panorama]]></category>
		<category><![CDATA[Royal Mail]]></category>
		<category><![CDATA[The Mailing Preference Service]]></category>
		<category><![CDATA[Tom Heap]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=8590</guid>
		<description><![CDATA[Last night I was looking forward to settling down in front of the TV to watch a rather interesting debate on the subject of direct mail.  I was expecting a well balanced argument from respected Panorama reporter Tom Heap looking at the pros and cons of the industry.  What I got was anything but balanced.  I haven’t seen such a one-sided fight since, well it was Saturday night actually....  broken toe?  Come off it David Haye, you can do better than that.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/marketing/in-response-to-%e2%80%9cwhy-hate-junk-mail%e2%80%9d/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Beyond the Click: Creating more effective email marketing campaigns with the help of eye tracking</title>
		<link>http://www.redcmarketing.net/blog/marketing/beyond-the-click-creating-more-effective-email-marketing-campaigns-with-the-help-of-eye-tracking/</link>
		<comments>http://www.redcmarketing.net/blog/marketing/beyond-the-click-creating-more-effective-email-marketing-campaigns-with-the-help-of-eye-tracking/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 10:35:20 +0000</pubDate>
		<dc:creator>Adrian Rowe</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Eye Tracking]]></category>
		<category><![CDATA[Influences]]></category>
		<category><![CDATA[Inside Information]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Innovations]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Effective Email Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email Marketing Agency]]></category>
		<category><![CDATA[Institute of Direct Marketing]]></category>
		<category><![CDATA[Online Marketing Agency]]></category>
		<category><![CDATA[Professor Alistair Gale]]></category>
		<category><![CDATA[Professor Siegfried Vogele]]></category>
		<category><![CDATA[Tobii]]></category>
		<category><![CDATA[Tobii Eye Track UX Conference]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=8447</guid>
		<description><![CDATA[In 1986, as a young direct marketer working for home shopping giant GUS, I was lucky enough to attend the Montreux Symposium, on the Lake Geneva shoreline (as Deep Purple put it).  At the time, the week-long Symposium was the biggest event in Europe for the direct marketing industry, and attracted some major speakers.  But for me, the single most significant session, one that profoundly affected my approach to direct marketing, was a ground-breaking live demonstration and seminar by Professor Siegfried Vogele, founder of the Institute of Direct Marketing in Munich that is now owned by Deutsche Post.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/marketing/beyond-the-click-creating-more-effective-email-marketing-campaigns-with-the-help-of-eye-tracking/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Welcome to the ever evolving world of Facebook with Facebook Messages</title>
		<link>http://www.redcmarketing.net/blog/online-marketing/welcome-to-the-ever-evolving-world-of-facebook-with-facebook-messages/</link>
		<comments>http://www.redcmarketing.net/blog/online-marketing/welcome-to-the-ever-evolving-world-of-facebook-with-facebook-messages/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 22:14:16 +0000</pubDate>
		<dc:creator>Sarah Quirico</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[Future of the Internet]]></category>
		<category><![CDATA[Marketing Innovations]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Facebook Messages]]></category>
		<category><![CDATA[Manchester Advertising Agency]]></category>
		<category><![CDATA[Manchester Social Marketing Agency]]></category>
		<category><![CDATA[Manchester Social Media Agency]]></category>
		<category><![CDATA[Mark Zuckerburg]]></category>
		<category><![CDATA[Online Marketing Agency]]></category>
		<category><![CDATA[Social Media Agency]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=8177</guid>
		<description><![CDATA[Facebook is one of those channels that doesn’t stay still for long. 2010 saw the launch of Facebook Places. Now not far into 2011 and we've already seen the launch of Facebook Deals, with the likes of Debenhams, Starbucks and Mazda all jumping straight on the bandwagon. But I think one thing every marketer should be keeping a close eye on over the coming months is the new Facebook Messages.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/online-marketing/welcome-to-the-ever-evolving-world-of-facebook-with-facebook-messages/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The tricky issue of deliverability in email marketing</title>
		<link>http://www.redcmarketing.net/blog/online-marketing/the-tricky-issue-of-deliverability-in-email-marketing/</link>
		<comments>http://www.redcmarketing.net/blog/online-marketing/the-tricky-issue-of-deliverability-in-email-marketing/#comments</comments>
		<pubDate>Thu, 25 Nov 2010 15:35:15 +0000</pubDate>
		<dc:creator>Steve White</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Email Deliverability]]></category>
		<category><![CDATA[Email Frequency]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email Marketing Agency]]></category>
		<category><![CDATA[Email Sender Reputation]]></category>
		<category><![CDATA[ISP trends]]></category>
		<category><![CDATA[Online Marketing Agency]]></category>
		<category><![CDATA[Spam Filters]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=7700</guid>
		<description><![CDATA[It’s fair to say I’m not the brightest star in the sky.  So when I found myself getting involved in a conversation about the intricacies of email deliverability recently, I adopted my usual strategy when involved in situations like this: I nodded a lot, agreed with everything and escaped for a toilet break as often as I could.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/online-marketing/the-tricky-issue-of-deliverability-in-email-marketing/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Online Marketing Vs Offline Marketing (Part 2)… Offline strikes back!</title>
		<link>http://www.redcmarketing.net/blog/online-marketing-vs-offline-marketing-part-2-offline-strikes-back/</link>
		<comments>http://www.redcmarketing.net/blog/online-marketing-vs-offline-marketing-part-2-offline-strikes-back/#comments</comments>
		<pubDate>Tue, 09 Nov 2010 16:51:51 +0000</pubDate>
		<dc:creator>Stuart Clark</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Disruption]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Poster Advertising]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Press Advertising]]></category>
		<category><![CDATA[Television Advertising]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=7629</guid>
		<description><![CDATA[Red C Account Director, Steve White, he’s a funny one. Not content with banging on about how Spurs are now effectively European champions following their victory over Inter Milan the other week (pffft!), he’s now on the verge of making an even bigger fool of himself with his “online is better than offline” tirade.

The thing is, what Mr White fails to grasp is that Online Vs Offline isn’t a boxing match, or a playground scrap, or a my-dad-is-bigger-than-your-dad-type argument. No, no this is bigger than that. This is about war.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/online-marketing-vs-offline-marketing-part-2-offline-strikes-back/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Thanks to Rooney, we&#8217;re in a league of our own when it comes to email marketing</title>
		<link>http://www.redcmarketing.net/we-like/thanks-to-rooney-were-in-a-league-of-our-own-when-it-comes-to-email-marketing/</link>
		<comments>http://www.redcmarketing.net/we-like/thanks-to-rooney-were-in-a-league-of-our-own-when-it-comes-to-email-marketing/#comments</comments>
		<pubDate>Fri, 29 Oct 2010 10:52:58 +0000</pubDate>
		<dc:creator>Amy Estcourt</dc:creator>
				<category><![CDATA[We Like]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PPC Agency]]></category>
		<category><![CDATA[SEO Company]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Swinton Insurance]]></category>
		<category><![CDATA[Triggered Email Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Twitter Marketing]]></category>
		<category><![CDATA[Viral Email Marketing]]></category>
		<category><![CDATA[Viral marketing]]></category>
		<category><![CDATA[Wayne Rooney]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=7487</guid>
		<description><![CDATA[As forward thinking marketers it is one of our many jobs to seek windows of opportunities, for our clients. We actively seek new ideas and ways, in which brands can be brought into the fore front of customers minds. For our account team, staying ahead of the game for our client, Swinton Insurance, certainly paid off last week.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/we-like/thanks-to-rooney-were-in-a-league-of-our-own-when-it-comes-to-email-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Red C&#8217;s email marketing nominated for 2010 DMA Awards</title>
		<link>http://www.redcmarketing.net/news/red-cs-email-marketing-nominated-for-2010-dma-awards/</link>
		<comments>http://www.redcmarketing.net/news/red-cs-email-marketing-nominated-for-2010-dma-awards/#comments</comments>
		<pubDate>Wed, 20 Oct 2010 20:24:09 +0000</pubDate>
		<dc:creator>Julian Gratton</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Direct Marketing Agency]]></category>
		<category><![CDATA[DMA Awards]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email Marketing Agency]]></category>
		<category><![CDATA[Email Marketing Award]]></category>
		<category><![CDATA[Marketing Award]]></category>
		<category><![CDATA[Online Agency]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Swinton Insurance]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=7465</guid>
		<description><![CDATA[We've cracked open the champagne again today at Red C towers after learning that we've been nominated for the 2010 DMA Awards for our triggered email marketing campaign for Swinton Insurance. Our campaign uses timely and relevant triggered emails to talk to and engage with our customers and prospects throughout the year and has delivered some impressive results for Swinton.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/news/red-cs-email-marketing-nominated-for-2010-dma-awards/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
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