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	<title>Red C &#187; Effective Email Marketing</title>
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		<title>Beyond the Click: Creating more effective email marketing campaigns with the help of eye tracking</title>
		<link>http://www.redcmarketing.net/blog/marketing/beyond-the-click-creating-more-effective-email-marketing-campaigns-with-the-help-of-eye-tracking/</link>
		<comments>http://www.redcmarketing.net/blog/marketing/beyond-the-click-creating-more-effective-email-marketing-campaigns-with-the-help-of-eye-tracking/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 10:35:20 +0000</pubDate>
		<dc:creator>Adrian Rowe</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Eye Tracking]]></category>
		<category><![CDATA[Influences]]></category>
		<category><![CDATA[Inside Information]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Innovations]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Effective Email Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email Marketing Agency]]></category>
		<category><![CDATA[Institute of Direct Marketing]]></category>
		<category><![CDATA[Online Marketing Agency]]></category>
		<category><![CDATA[Professor Alistair Gale]]></category>
		<category><![CDATA[Professor Siegfried Vogele]]></category>
		<category><![CDATA[Tobii]]></category>
		<category><![CDATA[Tobii Eye Track UX Conference]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=8447</guid>
		<description><![CDATA[In 1986, as a young direct marketer working for home shopping giant GUS, I was lucky enough to attend the Montreux Symposium, on the Lake Geneva shoreline (as Deep Purple put it).  At the time, the week-long Symposium was the biggest event in Europe for the direct marketing industry, and attracted some major speakers.  But for me, the single most significant session, one that profoundly affected my approach to direct marketing, was a ground-breaking live demonstration and seminar by Professor Siegfried Vogele, founder of the Institute of Direct Marketing in Munich that is now owned by Deutsche Post.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>7 killer email techniques to improve your email marketing campaigns</title>
		<link>http://www.redcmarketing.net/blog/marketing/7-killer-email-techniques-to-improve-your-email-marketing-campaigns/</link>
		<comments>http://www.redcmarketing.net/blog/marketing/7-killer-email-techniques-to-improve-your-email-marketing-campaigns/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 15:42:20 +0000</pubDate>
		<dc:creator>Leigh Whitnall</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[General Interest]]></category>
		<category><![CDATA[Inside Information]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Innovations]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[7 ‘killer’ email tips]]></category>
		<category><![CDATA[Abandoned Basket Email Strategy]]></category>
		<category><![CDATA[Added Value Content]]></category>
		<category><![CDATA[Adrian Rowe]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Digital Agency]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Direct Response Advertising Agency]]></category>
		<category><![CDATA[Effective Email Marketing]]></category>
		<category><![CDATA[Email Marketing Agency]]></category>
		<category><![CDATA[Email Marketing Innovations]]></category>
		<category><![CDATA[Internet Advertising]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Online Marketing Agency]]></category>
		<category><![CDATA[Outstanding Email Marketing Results]]></category>
		<category><![CDATA[PPC Agency]]></category>
		<category><![CDATA[Red C]]></category>
		<category><![CDATA[SEO Company]]></category>
		<category><![CDATA[Sequential Email Marketing]]></category>
		<category><![CDATA[Sequential Emails]]></category>
		<category><![CDATA[Telepathic Email Marketing Campaigns]]></category>
		<category><![CDATA[Triggered Email Marketing Campaigns]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=5832</guid>
		<description><![CDATA[We love our lunchtime training sessions here at Red C. Every few weeks, a feast of sandwiches, cakes and pastries is laid out in the boardroom and we’re invited to gorge ourselves, whilst picking up new skills and knowledge from guest speakers or colleagues.

It was at one such day earlier this month that our Managing Director, Adrian Rowe, shared a presentation that he’d previously been invited to give at a conference in Amsterdam. It was an online masterclass, detailing some of the key learnings Red C have picked up during our time creating and implementing web strategy for our clients.]]></description>
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		<slash:comments>14</slash:comments>
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		<title>How to earn your spurs in email marketing</title>
		<link>http://www.redcmarketing.net/blog/marketing/how-to-earn-your-spurs-in-email-marketing/</link>
		<comments>http://www.redcmarketing.net/blog/marketing/how-to-earn-your-spurs-in-email-marketing/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 20:20:29 +0000</pubDate>
		<dc:creator>Stuart Clark</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Andy Maslen]]></category>
		<category><![CDATA[ASOS]]></category>
		<category><![CDATA[B2B Copywriter]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[copywriting tips]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Response Advertising Agency]]></category>
		<category><![CDATA[e-mail best practice]]></category>
		<category><![CDATA[Effective Email Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email Marketing Agency]]></category>
		<category><![CDATA[Email Subject Lines]]></category>
		<category><![CDATA[Email Testing Program]]></category>
		<category><![CDATA[Heat Map Analysis]]></category>
		<category><![CDATA[hot words]]></category>
		<category><![CDATA[Internet Advertising]]></category>
		<category><![CDATA[length of copy]]></category>
		<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[MarketingSherpa]]></category>
		<category><![CDATA[Online Copywriting]]></category>
		<category><![CDATA[Online Marketing Agency]]></category>
		<category><![CDATA[PPC Agency]]></category>
		<category><![CDATA[Red C]]></category>
		<category><![CDATA[SEO Company]]></category>
		<category><![CDATA[Spurs]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=5753</guid>
		<description><![CDATA[He may be a Spuds Spurs fan, but Red C Account Director Steve White is not completely useless. He knows an awful lot about Email Marketing for one thing. So when he gave me a 700-page document from MarketingSherpa called Best Practices in Email Marketing I thought to myself, this is probably worth reading.*]]></description>
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		<slash:comments>12</slash:comments>
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		<title>Do you have a good reputation? Tricks for effectively delivering emails</title>
		<link>http://www.redcmarketing.net/blog/world-of-web/do-you-have-a-good-reputation-tricks-for-effective-email-deliverability/</link>
		<comments>http://www.redcmarketing.net/blog/world-of-web/do-you-have-a-good-reputation-tricks-for-effective-email-deliverability/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 19:42:22 +0000</pubDate>
		<dc:creator>Steve White</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Inside Information]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[World of Web]]></category>
		<category><![CDATA[Data Hygiene]]></category>
		<category><![CDATA[Direct Response Marketing]]></category>
		<category><![CDATA[Effective Email Marketing]]></category>
		<category><![CDATA[Email Marketing Agency]]></category>
		<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[New Media Agency]]></category>
		<category><![CDATA[Online Advertising Agency]]></category>
		<category><![CDATA[Online Marketing Agency]]></category>
		<category><![CDATA[PPC Agency]]></category>
		<category><![CDATA[ReturnPath]]></category>
		<category><![CDATA[Sender Reputation]]></category>
		<category><![CDATA[SEO Company]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=5478</guid>
		<description><![CDATA[Here’s a scary fact for you.  20% of legitimate email never actually reaches its intended destination; the inbox.  Can you imagine if the Royal Mail only delivered 80% of its mail?   Mmmm actually, let’s not go there!  Anyway, you understand the point I’m attempting to make.  Deliverability is a big issue.]]></description>
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		<slash:comments>5</slash:comments>
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