Posts Tagged ‘Effective Email Marketing’

Leigh Whitnall
Posted by
Leigh Whitnall
April 6th, 2010

7 killer email techniques to improve your email marketing campaigns

by Leigh Whitnall

Red C's Managing Director, Adrian Rowe, gives his email masterclass lecture to a room packed full of people eagre to learn effective marketing techniques onlineWe love our lunchtime training sessions here at Red C. Every few weeks, a feast of sandwiches, cakes and pastries is laid out in the boardroom and we’re invited to gorge ourselves, whilst picking up new skills and knowledge from guest speakers or colleagues.

It was at one such day earlier this month that our Managing Director, Adrian Rowe, shared a presentation that he’d previously been invited to give at a conference in Amsterdam. It was an online masterclass, detailing some of the key learnings Red C have picked up during our time creating and implementing web strategy for our clients.

Part of this presentation included 7 ‘killer’ email tips Red C have found to be very effective. I thought it would be a good idea to share them with you here.

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Stuart Clark
Posted by
Stuart Clark
March 30th, 2010

How to earn your spurs in email marketing

by Stuart Clark

The incredibly talented Fabregas scores against some shoddy football team named Spurs. Steve may not know a good football team when he sees one, but he does know a good email marketing campaignHe may be a Spuds Spurs fan, but Red C Account Director Steve White is not completely useless. He knows an awful lot about Email Marketing for one thing. So when he gave me a 700-page document from MarketingSherpa called Best Practices in Email Marketing I thought to myself, this is probably worth reading.*

MarketingSherpa is a research firm that specializes in tracking what works in all aspects of marketing (and what does not.) Their goal: to give marketers of the world the stats, inspiration, and instructions to improve their email marketing results.

According to their Research Manager Stefan Tornquist this guide was written “to provide one-stop guidance on building a ‘best in class’ email program, whether you’re managing an enterprise level marketing department or a small business.”

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Steve White
Posted by
Steve White
March 10th, 2010

Do you have a good reputation? Tricks for effectively delivering emails

by Steve White

Stay one step ahead of the spammers with Steve White's tricks for effective Email Deliverability from Red C marketing, Advertising Agency and Email marketing agency Blog article

Here’s a scary fact for you.  20% of legitimate email never actually reaches its intended destination; the inbox.  Can you imagine if the Royal Mail only delivered 80% of its mail?   Mmmm actually, let’s not go there!  Anyway, you understand the point I’m attempting to make.  Deliverability is a big issue.

The culprits for this statistic have to be the ISPs, right?  Wrong!  Well, they are partly to blame as they are certainly making things harder for legitimate email marketers like you and I.  However, when 90% of all email is spam then they really do have quite a job on their hands if they want to keep one step ahead of the spammers. I’m afraid if there is any doubt as to the legitimacy of your email messages then you are going to be spammed.  You can’t blame them can you?  When 9 out of 10 emails are spam then they’re bound to lean on the side of caution.

But the real culprit for this frightening statistic is you and I.  We are to blame.   It’s our sending practices that determine whether our email message reaches their intended destinations.  However, with blame comes responsibility and with responsibility comes the ability to change and improve.  We have the power to control our deliverability rates.

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