Posts Tagged ‘Edward de Bono’

Posted by
Liz Birchenough
September 1st, 2009

This week’s book in reception: A smile in the mind – Witty thinking in graphic design

by Liz Birchenough

cover_Behind the coffee addiction is a girl who came from a school of graphic design whose’ ethos was all based around creative thinking and the idea. The book I have chosen for this week’s book in reception was a staple must have from the courses reading list. I graduated in 2004 and it is still a firm favourite of mine today.

I’ve chosen ‘A Smile in the Mind’ as it’s about something I feel is very important within design and that is the use of wit and ideas when coming up with solutions. It is also a good read that gives many examples without going into too much detail which makes it a very good book that you can just pick up, have a look through, put down and come back to. It’s accessible to people who don’t work in the creative industries, is a great starting point for anyone wanting to find out more and is a great source of inspiration for those already working within the industry.

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