Loadsa Money!!!

I have some good news and some bad news.  The good news is you are only a few short words from success in your next email campaign.  The bad news is that establishing what those “few short words” should be is a task that takes a great deal of deliberation and consideration.  Well, it certainly should be. Subject lines can literally make or break an email’s performance – influencing everything from the opening rate to the click through rate. Obviously there are other contributing factors – the day and time of send to name but two – but without a doubt the key influencer has to be those “few short words”.

Now, I’ll be up front with you.  I’m not going to give you a magic formula for “can’t fail subject lines.” For one thing I don’t believe such a one-size-fits-all solution actually exists.  However, what I am going to give you is a series of tips and factors that you should always consider, when trying to establish what works for your audience.  Bear in mind this is not a something you will complete in an afternoon.  It will take a great deal of time and patience, but the rewards can be substantial.

Read more…