Posts Tagged ‘DRTV Advertising’

Posted by
Julian Gratton
August 2nd, 2010

Tom, Rory and the guys at Once Were Farmers

by Julian Gratton

Tom and Rory deep in thought as they begin the editing process of the new Marisota DRTV Commercial at the Gate Films ManchesterA few years ago at Red C we had some fabulous TV scripts that sadly never went into full production. Despite never seeing the light of day, the animation tests that were done for the adverts always made everyone here smile with how incredibly cute and well-executed they were. The guys behind the animation tests were a couple of fellas named Tom & Rory and their colleagues at Once Were Farmers… and thanks to the great experience we had with working with them, we knew that one day it would happen again.

Fast forward a few years and the opportunity to engage the fabulous skills of Once Were Farmers came by when we decided to try some new thinking on our latest Marisota DRTV Advert. The script was simple and charming and required something memorable and cute… so who better to get our Production Company, The Gate, to hire than Tom, Rory and the guys at Once Were Farmers.

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Posted by
Julian Gratton
December 26th, 2009

The making of our cottages4you TV Ad

by Julian Gratton

I love it when a plan comes together

I love it when a plan comes together

It was that great leader of men Hannibal Smith who once said… “I love it when a plan comes together”. And that sums up perfectly how I feel about our TV advert for the holiday cottages brand cottages4you. It took  a large number of talented people to create the 40 seconds of film that is embedded within this posting… and to give you an insight into how we ended up with the advert we did… I thought I’d tell you the story of the commercial’s creation.

From the original client briefing to some insights into the creative process and the ideas we presented you’ll hopefully see what went in to creating the final concept that went before the cameras. I’ll then look at the filming process as well as the work that went into the post-production and resulted in the final commercial… which is hopefully enticing people up and down the country to book a break with cottages4you.

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