August 2nd, 2010
by Julian Gratton
A few years ago at Red C we had some fabulous TV scripts that sadly never went into full production. Despite never seeing the light of day, the animation tests that were done for the adverts always made everyone here smile with how incredibly cute and well-executed they were. The guys behind the animation tests were a couple of fellas named Tom & Rory and their colleagues at Once Were Farmers… and thanks to the great experience we had with working with them, we knew that one day it would happen again.
Fast forward a few years and the opportunity to engage the fabulous skills of Once Were Farmers came by when we decided to try some new thinking on our latest Marisota DRTV Advert. The script was simple and charming and required something memorable and cute… so who better to get our Production Company, The Gate, to hire than Tom, Rory and the guys at Once Were Farmers.
Read more…
Tags: Animation, Character Animation, Direct Marketing Agency, Direct Response Advertising, Direct Response Advertising Agency, DRTV Advertising, DRTV Production, Manchester Advertising Agency, Marisota, Marketing Agency, Motion Graphics, Once Were Farmers, Television Advert, Television Advertising, The Gate, Tom & Rory, TV Commercials, VFX
Posted in We Like | View Comments
December 26th, 2009
by Julian Gratton

I love it when a plan comes together
It was that great leader of men Hannibal Smith who once said… “I love it when a plan comes together”. And that sums up perfectly how I feel about our TV advert for the holiday cottages brand cottages4you. It took a large number of talented people to create the 40 seconds of film that is embedded within this posting… and to give you an insight into how we ended up with the advert we did… I thought I’d tell you the story of the commercial’s creation.
From the original client briefing to some insights into the creative process and the ideas we presented you’ll hopefully see what went in to creating the final concept that went before the cameras. I’ll then look at the filming process as well as the work that went into the post-production and resulted in the final commercial… which is hopefully enticing people up and down the country to book a break with cottages4you.
Read more…
Tags: 422, Advertising Agency, Award-Winning Advertising Agency, Calypso Voices, Cottages4you, Cottages4you Advertising Agency, Design Agency Manchester, Direct Response Advertising Agency, DRTV Advertising, Making a TV Ad, Manchester Advertising Agency, Marketing Agency, Phil Taylor, PPC Agency, Rushes, SEO Company, Trevor Forrest, TV Advert, TV Advertising Agency, TV Production, Urusen, Velvet Films Manchester
Posted in Advertising, Blog, Branding, Copywriting, Creative Concepts, Creativity, General Interest, Inside Information, Marketing, Red C, Television Advertising | View Comments