When it comes to Eye Tracking, there isn’t much that we don’t know. Which is why Marketing Week approached Red C’s Client Services Director, Rosemary Walton, to help out on an article about this fascinating subject. here’s what Rosemary had to say on the subject:

For Rosemary Walton, Client Services Director at agency Red C Marketing, fast eye tracking means clients can make changes to campaigns in real-time. In a world where people Twitter their thoughts to the world, brands expect to be able to find out insights immediately and communicate them back to base. Real-time analysis is vital.

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Hot on the Web 2.0 agenda, Red C launch their first podcast. The podcast, recorded and edited in house will be the first in a series for Home Learning College who will use them to create a more content rich site for their students.

With businesses continuing to focus their budget and attention online, there is increased call for improved website content, not just for aiding natural search rankings, but to provide a more unique and fulfilling user experience.

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